SSMD Agrotech India Limited (SSMD)

Overview

SSMD Agrotech India Limited is a prominent manufacturing and trading company that specializes in offering high-quality agro-food products, operating under the well-regarded umbrella brand House of Manohar. The company is engaged in the production, repackaging, and marketing of a diverse assortment of staples and specialty grains, including puffed rice, gram flour, chana dal, and idli rava, as well as various by-products stemming from dal processing. With multiple manufacturing facilities at its disposal, the company leverages a distributor-led sales approach, primarily focusing on markets in Delhi/NCR, Haryana, Uttar Pradesh, Punjab, and Uttarakhand. Furthermore, SSMD Agrotech enhances its reach through a direct-to-consumer (D2C) model, which utilizes micro-manufacturing units and dark stores to facilitate hyperlocal fresh food deliveries. Renowned for its brand portfolio, which features Manohar Agro, Super S.S., Delhi Special, and Shri Dhanlaxmi, SSMD Agrotech plays an integral role in India's fast-moving consumer goods (FMCG) sector. With a strategic emphasis on offering a comprehensive range of products, optimizing resource utilization by monetizing by-products, and expanding market presence, all under the guidance of strong leadership, SSMD Agrotech has positioned itself as a competitive player within the agro-food processing industry.

Products and Services

• Puffed Rice: A popular snack item, puffed rice is made from rice grains that have been heated under high pressure, causing them to puff up. SSMD Agrotech specializes in producing light and crispy puffed rice, which serves as an excellent base for various culinary applications, including snacks and breakfast cereals.
• Gram Flour: Known locally as besan, gram flour is made from ground chickpeas and is a staple ingredient in many Indian dishes. SSMD Agrotech's gram flour is made from high-quality chickpeas, making it perfect for preparing savory snacks, batters, and various traditional recipes.
• Chana Dal: This product consists of split chickpeas and is a key ingredient in many Indian dishes. SSMD Agrotech ensures that its chana dal is high in protein and fibre, catering to the growing health-conscious consumer market while being a vital dietary component.
• Idli Rava: Idli rava is a finely ground rice product used to prepare the popular South Indian dish, idli. The company produces high-grade idli rava that ensures the perfect texture and taste, making it a favorite among consumers looking for authentic South Indian cuisine.
• Diversified By-products: SSMD Agrotech effectively monetizes various by-products from the dal processing operations. These by-products, along with primary products, contribute to a more sustainable production process and offer customers additional options while minimizing waste.
• Manufacturing Facilities: The company operates multiple state-of-the-art manufacturing facilities equipped with modern technology to ensure the efficient production of quality food products while maintaining stringent food safety standards.
• Distributor-led and D2C Model: By employing a distributor-led model across key markets and a direct-to-consumer approach via micro-manufacturing units and dark stores, SSMD Agrotech enhances its market reach, ensuring that fresh food is delivered promptly to customers.