SITO Mobile Ltd. (STTO)

Overview

SITO Mobile, Ltd., situated in Jersey City, New Jersey, is a provider of innovative advertising delivery, measurement, and attribution, alongside consumer insights through its proprietary location-based marketing intelligence platform primarily in the United States and Canada. Initially established as Single Touch Systems, Inc., the company rebranded to SITO Mobile, Ltd. in September 2014. Since its inception in 2000, SITO Mobile has dedicated its resources to enabling brands, advertising agencies, media, and non-media companies to reach their audiences effectively and measure the impact of their advertising efforts in a privacy-compliant manner.

Products and Services

• Ad Placement

SITO Mobile’s Ad Placement service ensures the delivery of advertisements to both existing and prospective consumer audiences in a manner that respects their privacy. It extends beyond traditional media to encompass television, desktop, social media, and digital out of home platforms, providing a comprehensive advertising approach.

• Measurement and Attribution Products

These products comprise Real-time Verified Walk-In, which showcases the company’s ability to track consumer visits in real-time with an in-house platform collaborating with a data management platform and demand side platform. Additionally, Location, Audience and Behavior Sciences reports offer detailed analyses of audiences, delineating location, purchasing, and demographic data against specified control groups in real time. Purchase Science Reports further supplement this by providing transaction data critical for rendering marketing campaigns relevant and measurable.

• Insights Products

Under Insights Products, Consumer Behavior and Location Sciences stand out. These offerings delve into consumer characteristics, furnishing information and actionable insights that are invaluable for executives and strategic decision-makers intent on understanding and influencing consumer behaviors effectively.