Sure Ventures Plc (SURE)

Overview

Sure Ventures Plc is a London-based venture capital firm established in 2017, focusing on seed, early, and series A stage investments across a specific set of technology sectors. Operating as a subsidiary of Jarvis Securities plc, Asset Management Arm, the firm is dedicated to supporting innovative companies within the fields of augmented reality (AR), virtual reality (VR), the Internet of Things (IoT), artificial intelligence (AI), and financial technologies (Fintech). With an investment strategy that excludes enterprises in real estate, petroleum, oil, gas exploration, or prospection for other resources, Sure Ventures Plc places its emphasis on software-centric businesses. The firm considers investments largely in the United Kingdom, Ireland, and the EEA, generally acquiring stakes ranging from 20% to 50% in its portfolio companies.

Products and Services

• Seed and Early-Stage Investments

  Specializing in the foundational phases of startup development, Sure Ventures Plc provides the essential capital and resources for seed and early-stage companies. The firm's focus lies in nurturing innovative ideas and transforming them into viable businesses, especially in its core areas of interest such as AR, VR, IoT, AI, and Fintech.

• Series A Investments

  In addition to supporting startups at their inception, Sure Ventures Plc also engages in Series A investments. This stage is critical for companies looking to scale their operations and market reach after proving their initial concepts. The firm's investment in Series A rounds is aimed at accelerating the growth of promising ventures within its targeted technology sectors.

• Funds of Funds Investments

  Expanding its investment strategies, Sure Ventures Plc also participates in funds of funds investments. This approach allows the firm to diversify its portfolio through indirect investments in a variety of funds, thereby spreading risk and capturing opportunities across a broader spectrum of the technology ecosystem.

• Geographical Focus

  Without strict geographical limits, Sure Ventures Plc primarily focuses on companies located in the United Kingdom, Ireland, or the broader European Economic Area (EEA). This strategic focus stems from the desire to support and be part of the growth of the tech industry within these regions, leveraging the firm's expertise and network to foster innovation and entrepreneurship.