Smith & Wesson Brands, Inc. (SWS)
XFRA 
Summary
SWS Chart
Smith & Wesson Brands: Strong Growth Supports The Bull Case
Smith & Wesson offers strong growth and a growing dividend, which appeals to both income and yield investors. Handguns remain SWBI's core, comprising nearly 80% of sales and driving a favorable product mix that boosted gross margin to 26.2%. Recent Google Search Trends reveal that interest has remained at a recent high in 2026 for Smith & Wesson products.
Smith & Wesson: The Relocation Is Over And The Cash Flow Is Back
Smith & Wesson Brands trades at distressed levels despite a durable brand and market leadership. SWBI is exiting a cyclical trough, with inventory normalized, pricing power intact, and robust operating cash flow even in weak quarters. Normalized free cash flow yield stands at 9%, with a price target of $16.06 per share—implying 37% upside as the cycle turns.
Smith & Wesson Brands, Inc. (SWBI) Q2 2026 Earnings Call Transcript
Smith & Wesson Brands, Inc. (SWBI) Q2 2026 Earnings Call Transcript
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Smith & Wesson Brands, Inc. Profile
| Aerospace & Defense Industry | Industrials Sector | Mark Peter Smith CEO | XFRA Exchange | US8317541063 ISIN |
| US Country | 1,501 Employees | 19 Mar 2026 Last Dividend | 25 Aug 2020 Last Split | 9 Nov 1998 IPO Date |
Overview
Smith & Wesson Brands, Inc., headquartered in Springfield, Massachusetts since its inception in 1852, is a renowned name in the global firearms industry. The company specializes in the design, manufacture, and sale of firearms and firearm-related products to a diverse market that includes firearm enthusiasts, collectors, hunters, sportsmen, competitive shooters, as well as law enforcement, security agencies, and military agencies worldwide. Smith & Wesson has cemented its position in the market through a combination of product excellence, innovation, and strategic marketing. The company leverages a mix of independent dealers, retailers, direct sales, and a comprehensive digital and traditional advertising strategy to reach its audience.
Products and Services
Smith & Wesson Brands, Inc. offers a broad array of products and services catering to the needs of its diverse clientele:
- Handguns: The company produces a wide range of revolvers and pistols, known for their reliability, durability, and precision. These handguns cater to various segments of the market, including personal defense, competitive shooting, and law enforcement.
- Long Guns: This category includes modern sporting rifles and bolt action rifles, which are designed for sportsmen, competitive shooters, and hunters looking for cutting-edge performance and accuracy in their firearms.
- Handcuffs: Smith & Wesson manufactures high-quality handcuffs, serving the law enforcement and security sectors by providing reliable restraint tools.
- Suppressors: Under the Gemtech brand, the company offers suppressors that are designed to reduce the noise and muzzle flash of firearms, catering to the needs of military, law enforcement, and civilian markets.
- Other Firearm-Related Products: Smith & Wesson's product portfolio also includes a range of accessories and parts that enhance the functionality and usability of its firearms.
- Manufacturing Services: Besides firearms, Smith & Wesson provides a variety of manufacturing services such as forging, heat treating, rapid prototyping, tooling, finishing, plating, machining, and custom plastic injection molding. These services are offered to other businesses under the Smith & Wesson and Smith & Wesson Precision Components brand names, showcasing the company's versatility and expertise in manufacturing beyond firearms.
- Parts and Accessories: The company also markets parts and accessories purchased through third parties, extending its product offerings to meet broader customer needs.
