Southern Cross Media Group Limited (SXL)

Overview

Southern Cross Media Group Limited, initially known as Macquarie Media Group, is a pivotal player in the Australian media landscape, focusing on the generation of high-quality audio content for distribution across various broadcast and digital platforms. Founded in 2005 and headquartered in South Melbourne, Australia, the company has grown to encompass a significant presence in both the audio and television sectors. With its operations spread across two main segments, Audio and Television, Southern Cross Media Group has established itself as a comprehensive content provider, offering a wide range of entertainment and news to audiences nationwide.

Products and Services

• Radio Stations:

Southern Cross Media Group operates an impressive fleet of radio stations, comprising 99 stations across FM, AM, and DAB+ formats, alongside 34 regional radio outlets. These stations deliver a mix of music, news, and talk shows, catering to a diverse audience across the country.

• Television Broadcast:

The company extends its media reach through the broadcasting of 93 free-to-air TV signals predominantly in regional Australia. This service provides a variety of entertainment, news, and local content tailored to the preferences of regional audiences.

• LiSTNR:

LiSTNR stands as Southern Cross Media Group’s premier audio destination, hosting a rich collection of radio content, podcasts, music, and news. This digital platform serves as a comprehensive hub for audiences seeking diverse audio entertainment options.

• SoundCloud and Sonos Radio Sales Representation:

In addition to its own platforms, Southern Cross Media Group offers sales representation services for open audio platforms like SoundCloud and Sonos Radio, facilitating access to a broad array of music and podcast content for advertisers and consumers alike.

• Additional Services:

The company also engages in offering a variety of digital services, including social media marketing, live event coverage, and digital platform management. These services are designed to provide national and local entertainment and news content, further enriching the media landscape for audiences and content creators.