The Assembly Place Holdings Ltd. (TAP)

Overview

The Assembly Place Holdings Ltd. is Singapore's largest community living operator, excelling in co-living, student housing, serviced apartments, hostels, and hotel-style accommodations. Since its establishment in 2019, the company has developed an asset-light portfolio encompassing approximately 3,422 keys across over 100 properties in Singapore. As of late 2025, it commands a leading 34% market share based on the number of keys. The company operates six unique brands within its community-driven stays segment, which constitutes the core of its business, alongside property-related services that include project management and minority investments in synergistic assets. With the integration of its proprietary TAP App and Customer Relationship Management (CRM) system, The Assembly Place fosters member engagement through digital tools, communal spaces, and organized monthly events. Notably, it maintains a lean employee-to-key ratio of 1:81, enhancing operational efficiency. Its scalable model, primarily based on direct leases and joint ventures, is geared toward regional expansion with plans for a new 66-key facility in Kuala Lumpur, ultimately targeting 10,000 keys by 2030. Under the leadership of Founder and CEO Eugene Lim, The Assembly Place Holdings Ltd. plays a crucial role in meeting diverse housing needs amid the rising demand from professionals, students, and tourists in Southeast Asia's vibrant real estate market.

Products and Services

• Co-Living

  This service offers shared living spaces that promote community engagement among residents, catering to young professionals and students seeking affordable yet dynamic living options.

• Student Housing

  Specifically designed accommodations that provide a supportive environment for students, incorporating amenities that facilitate learning and social interaction.

• Serviced Apartments

  These fully furnished apartments offer flexible living arrangements that come equipped with hotel-like services, aimed at professionals and expatriates looking for convenience and comfort.

• Hostels

  Affordable lodging options that focus on community and adventure, ideal for backpackers and tourists exploring the city while fostering social connections.

• Hotel-Style Accommodations

  This branch caters to tourists and business travelers, providing enhanced comfort and service akin to traditional hotels, ensuring a pleasant stay experience.

• Property-Related Services

  These services involve project management and minority investments in assets that complement The Assembly Place’s core business, aimed at enhancing overall operational effectiveness.