2U Inc TWOU

Overview

2U, Inc. is a prominent player in the online education industry, providing technology and services that enable universities and colleges to deliver their degree programs online. Established in 2008 and originally known as 2Tor Inc., the company changed its name to 2U, Inc. in October 2012. With its headquarters in Lanham, Maryland, it operates both in the United States and internationally. 2U, Inc. aims to extend the reach of higher education by offering online degree programs, open courses, executive education, and technical skills-based boot camps through a technology-enabled platform. This approach targets students across a broad spectrum, from those seeking undergraduate or graduate degrees to individuals looking to upskill or reskill for personal or professional development. The company’s dedication to expanding access to quality education is reflected in its two primary segments: Degree Program and Alternative Credential.

Products and Services

• Degree Program Segment:

This segment caters to nonprofit colleges and universities seeking to provide online delivery of their degree programs. The technology and services offered here are geared towards enabling institutions to extend their reach beyond traditional campus boundaries, making undergraduate and graduate degrees more accessible to a global student body. This segment specifically targets students pursuing higher education degrees in various disciplines.

• Alternative Credential Segment:

Under this category, 2U, Inc. addresses the needs of students and professionals interested in shorter, more flexible learning modules that directly enhance job-related skills. This segment encompasses:

• Online Open Courses: These courses provide an opportunity for lifelong learning and career enhancement without the time and financial commitment required for a degree.
• Executive Education Programs: Tailored for professionals seeking advanced leadership and management skills, these programs are designed to be immediately applicable in the workplace.
• Technical Skills-Based Boot Camps: Focusing on technical and digital skills, these boot camps offer intensive, hands-on training in areas such as coding, data analytics, and cybersecurity, catering to the demand for tech-savvy professionals in various industries.
• Micro-Credential Programs: These programs offer specialized training and certification in specific skills, providing a quick pathway to career advancement or transition.

Additionally, 2U, Inc. provides a comprehensive online marketplace through edX.org, which grants users access to an extensive catalog of online offerings. This platform features both free and paid courses, including graduate degrees, thereby catering to a wide range of learning needs and preferences.