Urban One, Inc. (UONE)

Overview

Urban One, Inc., operational since 1980 and headquartered in Silver Spring, Maryland, has positioned itself as a pivotal multi-media company with a primary focus on the urban audience across the United States. Originally founded under the name Radio One, Inc., it underwent a rebranding to Urban One, Inc. in May 2017 to reflect its expanded scope beyond radio. The company's operations span across several segments, namely Radio Broadcasting, Cable Television, Reach Media, and Digital, engaging with African-American and urban listeners and viewers through a variety of platforms and services.

Products and Services

• Radio Broadcasting

Targets primarily African-American and urban listeners. As of the end of 2021, Urban One owned and/or operated a total of 64 broadcast stations, comprising 54 FM or AM stations, 8 HD stations, and 2 low power television stations. These stations, carrying the Radio One tradename, are strategically located in 13 urban markets across the nation.

• Cable Television

Includes TV One, a cable television network aimed at the African-American demographic, alongside CLEO TV, which presents lifestyle and entertainment content. Both networks serve to diversify the representation of African-Americans in media, providing a mix of original programming, classic series, movies, and more.

• Reach Media

Operates syndicated radio programming favored by African-American audiences. Key programs include the Get Up! Mornings with Erica Campbell Show, Rickey Smiley Morning Show, Russ Parr Morning Show, and the DL Hughley Show. This segment also manages BlackAmericaWeb.com, an online platform delivering news, entertainment, and lifestyle content tailored for the African-American community. Additionally, Reach Media is instrumental in organizing event-related activities that further amplify its connection with its audience.

• Digital

Urban One's digital arms, under Interactive One, cater to the African-American community through various websites and digital platforms. Notable among these are Cassius, dedicated to culture and lifestyle; Bossip, focusing on entertainment and gossip; HipHopWired, offering hip-hop related content; and MadameNoire, targeting African-American women with a mix of news, lifestyle, beauty, and career content. These platforms exemplify Urban One's commitment to providing diverse and rich content that resonates with its audience's interests and cultural backgrounds.