BOE Varitronix Limited (VARXF)

Overview

BOE Varitronix Limited is a distinguished investment holding company that specializes in the design, manufacturing, and sales of advanced liquid crystal display (LCD) products and related items. Founded in 1978 and headquartered in Kwun Tong, Hong Kong, the company has made significant strides in the display technology sector. With a broad presence in the People’s Republic of China, Europe, the United States, Korea, and other international markets, BOE Varitronix maintains a robust footprint across the globe. Initially operating under the name Varitronix International Limited, the company underwent a strategic rebranding to BOE Varitronix Limited in July 2017, reflecting its evolving business focus and expansion efforts. The company’s portfolio primarily consists of thin film transistor (TFT) modules and encompasses a wide range of display products tailored for automotive applications including digital instrument cluster displays, center information displays, head-up displays (HUD), rearview, and side view e-mirror products. Additionally, BOE Varitronix caters to industrial applications with offerings for white goods, home automation, and miscellaneous products. Beyond manufacturing, the company extends its competencies to marketing and sales consulting, leveraging its industry experience to provide valuable insights and strategies.

Products and Services

• Automotive Displays

  BOE Varitronix offers an extensive range of LCD display solutions specifically designed for automotive applications. This includes digital instrument cluster displays that provide vital vehicle information, center information displays that manage entertainment and navigation, head-up displays (HUD) for enhancing driver awareness by projecting information onto the windshield, as well as rear view and side view e-mirror displays for improved driving visibility and safety.

• Industrial Displays

  Addressing the needs of various industrial applications, BOE Varitronix produces displays for white goods, integrating advanced visual interfaces into household appliances to enhance user interaction and functionality. Additionally, the company supplies display products for home automation systems, contributing to the development of smarter and more efficient living environments. These products are engineered to perform in diverse environments, ensuring reliability and durability.

• Marketing and Sales Consulting

  BOE Varitronix extends its expertise beyond manufacturing to offer comprehensive marketing and sales consulting services. Leveraging its deep industry knowledge and experience, the company assists its clients in developing effective strategies to navigate market challenges and capitalize on opportunities, thereby driving growth and achieving competitive advantage.