Van de Velde NV (VO4)

Overview

Van de Velde NV is a renowned company engaged in the design, development, manufacture, and global marketing of luxury lingerie and swimwear for women. Established in 1919 and headquartered in Schellebelle, Belgium, the company operates through its two primary segments, Wholesale and Retail. As part of its comprehensive branding strategy, Van de Velde offers its exclusive products under the esteemed brands PrimaDonna, Marie Jo, Andres Sarda, and Lingerie Styling. Moreover, it runs various retail websites under the banners of Rigby & Peller, Lincherie, Andres Sarda, and PrimaDonna, alongside its specialized boutiques and department stores. Operating as a subsidiary of Van de Velde Holding NV, the company leverages its rich heritage and expertise to cater to the evolving demands of fashion-conscious consumers worldwide.

Products and Services

• PrimaDonna

  A premium brand known for its luxurious and supportive lingerie designs, PrimaDonna caters to women seeking both comfort and elegance. The brand emphasizes high-quality materials and meticulous craftsmanship, ensuring a perfect fit for every body type.

• Marie Jo

  Marie Jo represents a blend of timeless sophistication and modern aesthetics in its lingerie and swimwear collections. This brand focuses on delivering innovative designs that do not compromise on functionality, aiming to provide women with the confidence and support they need throughout their day.

• Andres Sarda

  This brand is celebrated for its avant-garde designs and bold fashion statements. Andres Sarda offers a range of lingerie and swimwear that combines luxurious fabrics with cutting-edge design, appealing to those who appreciate the art of fashion.

• Lingerie Styling

  Van de Velde's Lingerie Styling initiative underscores the importance of professional fitting services, aiming to enhance the shopping experience. This service ensures that customers find the perfect lingerie piece that offers exceptional fit and comfort.

• Rigby & Peller, Lincherie, Andres Sarda, and PrimaDonna Retail Websites

  Through its retail websites, Van de Velde extends its reach to customers across the globe, offering an accessible platform for its diverse range of products. Each brand's online presence is carefully curated to reflect its unique identity and to provide a seamless shopping experience.

• Specialized Boutiques and Department Stores

  The company's specialized boutiques and partnerships with department stores enable it to maintain a strong physical retail presence. These outlets are strategically located and designed to offer consumers a personalized and immersive brand experience.