Weibo Corp. Sponsored ADR (WBO)

Overview

Weibo Corporation, initially known as T.CN Corporation before its renaming in 2012, is an esteemed entity in the social media domain within the People's Republic of China. Founded in 2009 and having its headquarters in Beijing, Weibo has emerged as a pivotal platform where users are empowered to create, distribute, and discover diverse content. It operates primarily through two business segments: Advertising and Marketing Services, and Value-Added Services. The company takes pride in being a subsidiary of Sina Corporation, showcasing its significant stature and influence in the social media landscape of China.

Products and Services

• Discovery Products:

Designed to facilitate users in uncovering new and engaging content on the platform, enhancing the overall user experience by simplifying content discovery.

• Self-Expression Products:

These enable users to articulate their thoughts, opinions, and creative expressions, fostering a vibrant community of content creators on Weibo.

• Social Products:

Promotes interactive engagement among users, encouraging social connections and interactions within the platform's community.

• Advertising and Marketing Solutions:

Includes a variety of promotional tools such as social display advertisements, Fans Headline, Weibo Express promoted feeds, alongside promoted trends and search products, which are strategically positioned to align with users' discovery and search activities on the platform.

• Video/Live Streaming and Editing Tools:

Facilitate the creation, editing, and broadcasting of video content, enabling real-time engagement with the audience.

• Content Customization and Copyright Contents Pooling:

Offer customized content experiences and legitimate copyright content options to both users and creators, enhancing content variety and quality on the platform.

• User Interaction Development:

Focuses on creating innovative features and functionalities that foster user interactions, keeping the platform dynamic and engaging.

• Search and Trends Recommendations:

Deliver personalized recommendations for trends and searches to users, based on their interests and behaviors, thereby enriching the content discovery process.

• Management, Traffic Support, and Product Solutions for MCNs, Unions, and E-Commerce Partners:

Provides comprehensive back-end support and solutions designed to optimize the representation and performance of various partners on the platform.

• Open Application Platform:

Allows third-party app developers to integrate with Weibo, enabling users to log into other applications using their Weibo account and share third-party content on the platform.

• Weibo Wallet:

A versatile tool that facilitates activities like distribution of red envelopes and coupons, further promoting user engagement and interaction on the platform through interest generation activities.