The advertising group said revenue less pass-through costs fell 5.8% on a like-for-like basis, the steepest quarterly fall since the pandemic-era declines of 2020.
WPP PLC (LSE:WPP) shares bounced 1.7% to 436p on Thursday after the advertising giant appointed a new CEO, a day after issuing a profit warning. The FTSE 100 group, which had seen its shares plummet 19% the previous day, helped limit further losses by announcing a new chief executive, Cindy Rose, who brings decades of experience from Microsoft, Disney and Vodafone.
Britain's WPP named board member Cindy Rose as its new chief executive on Thursday, tasking the senior Microsoft executive with leading its recovery a day after a major profit warning showed the scale of the challenge at the ad group.
U.S.-listed shares of WPP (WPP) made a slight comeback from yesterday's big selloff when the advertising giant chose Microsoft (MSFT) executive Cindy Rose to be its new CEO, as the firm moves to deal with the rising use of artificial intelligence in the industry.
Britain's WPP named board member Cindy Rose as the advertising group's new chief executive on Thursday, tasking the senior Microsoft executive with leading its recovery after she succeeds Mark Read on September 1.
WPP PLC (LSE:WPP) has decided to make non-executive director Cindy Rose, also a current Microsoft divisional leader and former Vodafone and Disney exec, its new chief executive. She will take over on 1 September, based in both London and New York, when current boss Mark Read steps down from the FTSE 100-listed advertising and marketing group, which yesterday saw its shares fell almost 19% after a profit warning.
British ad group WPP named board member Cindy Rose as its new chief executive on Thursday, handing the top job to a senior executive from Microsoft a day after it downgraded profit forecasts.
‘AI will profoundly and irrevocably transform the industry,' Barclays analyst Julien Roch wrote.
Ad giant WPP issued a profit warning, sending its shares crashing as much as 18%. Other ad company stocks fell, too.
WPP shares sank Wednesday on the advertising giant's second profit warning of the year, as it said clients were spending less and it was attracting fewer new clients than hoped.
WPP PLC (LSE:WPP) shares dropped 14% in early trading following an updated outlook that lowered revenue and profit expectations for 2025. The advertising and marketing giant sounded the alarm as it pointed to a tougher economic environment and weaker new business as reasons for the revision.
WPP PLC (LSE:WPP) was the biggest faller on the FTSE 100 on Wednesday after Barclays downgraded it and other advertising agency rivals due to its prediction that artificial intelligence will "profoundly and irrevocably" disrupt the industry. After attending dozens of meetings at the Cannes Lions ad festival last week, the bank acknowledged that while its media team had been an "agency bull" over almost three decades, "we came away from all these meetings more bearish than before".