WPP PLC's (LSE:WPP) new CEO, Cindy Rose, has endured the week from hell. Thursday's profit warning sent shares down 16% yesterday, giving a running total of 64% for the year.
WPP plc ( WPP ) Q3 2025 Sales Call October 30, 2025 5:30 AM EDT Company Participants Cindy Rose Quackenbush - CEO & Director Joanne Wilson - CFO & Director Thomas Singlehurst Conference Call Participants Laura Metayer - Morgan Stanley, Research Division Julien Roch - Barclays Bank PLC, Research Division Annick Maas - Sanford C. Bernstein & Co., LLC.
Ad agency WPP on Thursday issued its second profit warning since July and its first under a new chief executive, sending its already battered stock sharply lower.
WPP PLC (LSE:WPP) shares fell 12.8% in early trading on Thursday after the advertising group published third-quarter results that confirmed a recent performance that new chief executive Cindy Rose said was "unacceptable". Revenue for the third quarter of 2025 came in at £3.3 billion, down 8.4% compared to last year on a reported basis and down 3.5% like-for-like.
Chief Executive Cindy Rose said the company had a lot to do to turn around what she called an unacceptable performance.
British ad group WPP said on Thursday it was letting brands access its AI-powered marketing platform to plan, create and publish their own campaigns.
WPP's recent share price decline has made the stock significantly undervalued, presenting a compelling buying opportunity. Despite underperformance versus the SPY, I remain bullish and plan to increase my position in WPP. The company offers strong fundamentals, including a BBB credit rating and an attractive 8-9% yield.
Shares in WPP PLC (LSE:WPP) slipped to their lowest since the financial crisis after the advertising group confirmed a weak first-half performance, marked by falling revenues, declining margins, and a halved dividend, reinforcing investor concerns after being largely flagged in advance. The FTSE 100-listed company reported like-for-like net sales falling 4.3% in the first half, including a 5.8% decline in the second quarter.
WPP PLC (LSE:WPP) reported a sharp fall in profits and cut its interim dividend by half, as the advertising group's interims were in line with its recent trading update. Facing pressure from weaker client spending and slower new business activity, revenue for the first six months of 2025 fell 7.8% on a reported basis to £6.66 billion, while revenue less pass-through costs declined 4.3% on a like-for-like basis.
The advertising group said revenue less pass-through costs fell 5.8% on a like-for-like basis, the steepest quarterly fall since the pandemic-era declines of 2020.
WPP PLC (LSE:WPP) shares bounced 1.7% to 436p on Thursday after the advertising giant appointed a new CEO, a day after issuing a profit warning. The FTSE 100 group, which had seen its shares plummet 19% the previous day, helped limit further losses by announcing a new chief executive, Cindy Rose, who brings decades of experience from Microsoft, Disney and Vodafone.
Britain's WPP named board member Cindy Rose as its new chief executive on Thursday, tasking the senior Microsoft executive with leading its recovery a day after a major profit warning showed the scale of the challenge at the ad group.