The Alkaline Water Company Inc. (WTER)

Overview

The Alkaline Water Company Inc. is a prominent producer, distributor, and marketer of bottled alkaline water in the United States. Founded in 2011 and based in Scottsdale, Arizona, this company has expanded its offerings beyond its signature Alkaline88 water brand to include sports drinks. The Alkaline Water Company Inc. employs a comprehensive distribution strategy, leveraging brokers and distributors to place its products in a variety of retail outlets including convenience stores, natural food stores, large ethnic markets, and national retail chains. Additionally, they have effectively embraced e-commerce platforms to reach a wider audience. The company's commitment to quality and strategic marketing efforts have positioned it as an influential player in the bottled water market.

Products and Services

• Bottled Alkaline Water: The company’s flagship product, offered under the Alkaline88 brand. This product line includes a range of volumes to cater to different consumer needs, emphasizing the health benefits associated with drinking alkaline water. The high pH levels in Alkaline88 are designed to provide superior hydration and potentially offer various wellness advantages.
• Alkaline88 Sports Drinks: Expanding beyond water, The Alkaline Water Company has ventured into the sports drink market with the Alkaline88 Sports Drinks brand. These products are formulated to meet the hydration and electrolyte needs of athletes and individuals engaged in physical activities. The sports drinks aim to blend the benefits of alkaline water with essential nutrients required during exercise.