LiveRamp Holdings, Inc. (RAMP) M&A Call Transcript
The deal marks Publicis' biggest acquisition since 2019, and a departure from its habit of snapping up smaller businesses since then.
French advertising group Publicis Groupe has agreed to acquire U.S. data collaboration company LiveRamp for a total enterprise value of about $2.2 billion in an all-cash deal, it said on Sunday.
| Transportation Infrastructure Industry | Industrials Sector | Scott E. Howe CEO | XFRA Exchange | US53815P1084 ISIN |
| US Country | 1,400 Employees | 19 Aug 2008 Last Dividend | 12 Nov 1996 Last Split | 1 Jan 1987 IPO Date |
LiveRamp Holdings, Inc. is a leading technology company that specializes in data collaboration, playing a significant role in the global digital ecosystem. Operating primarily from the United States, the company extends its reach to Europe, the Asia-Pacific, and beyond. Initially known as Acxiom Holdings, Inc., it underwent a rebranding to LiveRamp Holdings, Inc. in October 2018, marking a new chapter in its development. Positioned in San Francisco, California, where it was founded in 2018, LiveRamp stands at the forefront of enabling organizations to harness the power of data while upholding consumer privacy. Through its innovative LiveRamp Data Collaboration platform, it offers vital solutions for unifying customer and prospect data. This integration not only fosters a comprehensive single view of the customer but also adheres to privacy standards, ensuring a balance between data utility and consumer rights.
Facilitates secure and privacy-compliant sharing of data across organizations. This service allows companies to enhance their collaborative efforts, driving innovation and ensuring that data usage respects consumer privacy.
Empowers marketers to leverage unified customer data across various marketing platforms and channels. This ensures that marketing messages are personalized and relevant, reaching customers at the right time through the right medium.
Offers tools for analyzing marketing efforts' effectiveness, providing insights into customer behavior and campaign performance. This data-driven approach helps in optimizing strategies for better returns on investment.
Provides solutions for resolving and managing customer identities across channels and devices. This is crucial for understanding and engaging with customers in a cohesive manner throughout their journey.
Serves as a platform for buying and selling data, enriching companies' insights about their audiences. It enables access to a broad spectrum of high-quality, privacy-compliant data sources, augmenting a company's understanding of their market and consumer trends.
LiveRamp's offerings cater to a diverse clientele, including enterprise marketers, agencies, marketing technology providers, publishers, and data providers. It spans across multiple industry verticals such as financial services, retail, automotive, telecommunications, high tech, consumer packaged goods, healthcare, travel, entertainment, and the non-profit sector. This wide array of products and services solidifies LiveRamp's position as a versatile player in the data collaboration realm, committed to advancing marketing solutions that respect consumer privacy while delivering measurable results.