Yellow Pages Ltd. (YLWDF)

Overview

Yellow Pages Limited, a veteran in providing comprehensive digital and print media solutions, has been serving small to medium-sized enterprises across Canada since its inception in 1908. With its headquarters located in Montreal, Canada, the company has adapted to the evolving marketing needs of businesses by offering a broad spectrum of services ranging from traditional print advertising to advanced digital marketing solutions. By leveraging its online properties and print directories, Yellow Pages Limited has established itself as a pivotal platform for businesses aiming to enhance their market presence and connect with customers effectively.

Products and Services

• Digital and Traditional Marketing Solutions

Encompassing online and mobile priority placement on Yellow Pages digital media properties, these solutions are designed to enhance visibility and engagement. The services extend to content syndication, search engine optimization, website creation and fulfillment, social media campaign management, digital display advertising, video production, e-commerce solutions, and print advertising, offering a comprehensive approach to marketing.

• Online Properties
• YP.ca: Aims to facilitate local discoveries and transactions through merchant profiles, editorial content, and reviews, coupled with booking functionalities.
• Canada411: Provides a digital and mobile hub for accessing personal and local business information, enhancing connectivity within communities.
• 411.ca: Serves as a digital directory to assist in finding and connecting with people and local businesses, streamlining the search process.
• YP Shopwise: An app dedicated to everyday shopping, offering deals and information to optimize consumer purchasing decisions.
• Directory Publishing and Mobile Applications

Collaborating with major telephone companies, Yellow Pages Limited publishes directories and operates YP, Canada411, and 411 mobile applications. These platforms provide essential numbers and addresses, facilitating easy access to local community information.

• Print Directories and eDirectories

The Yellow Pages print directories and the YP eDirectories app offer a traditional yet effective means of accessing business and community information, ensuring that users can find local services and contacts easily.

• NetSync

This automated listing information syndication service offers businesses a unified point of entry to update their business details, such as opening hours, contact information, as well as upload photos and videos, ensuring accuracy and consistency across online platforms.