Serena Grunenwald Portfolio
Invests via GEN Financial Management, INC. | Managed by Josh Moklestad, Bryan Vancura, Noah Semmann
Invests via GEN Financial Management, INC.
Managed by Josh Moklestad, Bryan Vancura, Noah Semmann
Automatically Tracked
Serena Grunenwald Profile
Seasoned growth-stage investor and operator focused on fintech, SaaS and marketplace businesses, notable for scaling go-to-market teams and preparing companies for late-stage financing or exit. Serena Grunenwald combines hands-on operating experience with portfolio construction and board service, advising on product-market fit, revenue ops and capital strategy. Regular contributor to industry panels and active in seed-to-Series B deal sourcing.
Seasoned growth-stage investor and operator focused on fintech, SaaS and marketplace businesses, notable for scaling go-to-market teams and preparing companies for late-stage financing or exit. Serena Grunenwald combines hands-on operating experience with portfolio construction and board service, advising on product-market fit, revenue ops and capital strategy. Regular contributor to industry panels and active in seed-to-Series B deal sourcing.
Investment Philosophy & Strategy
Growth-stage investor focused on fintech, SaaS and marketplace companies, prioritizing founder-led teams with clear unit economics and defensible go-to-market models. Combines hands-on operating support—especially GTM scaling, revenue operations and product-market fit—with board-level governance to prepare firms for late-stage financing or exit. Capital allocation is concentrated, stage-aware (seed to Series B), and oriented toward capital-efficient growth with a 3–7 year value horizon and disciplined milestone-based follow-on commitments.
Growth-stage investor focused on fintech, SaaS and marketplace companies, prioritizing founder-led teams with clear unit economics and defensible go-to-market models. Combines hands-on operating support—especially GTM scaling, revenue operations and product-market fit—with board-level governance to prepare firms for late-stage financing or exit. Capital allocation is concentrated, stage-aware (seed to Series B), and oriented toward capital-efficient growth with a 3–7 year value horizon and disciplined milestone-based follow-on commitments.
Disclaimer: This Portfolio is derived from and computed based on publicly available data from SEC filings.
Gain and growth charts are calculated per selected timeframe:
20.38%
Gain -0.33%
Monthly
0.94%
Yearly
11.84%
Drawdown
12.91%
$171.08M
Equity
Holdings
$171.08M
Investment
$145.31M
$29.83M
Profit -$479,420.11
Realized
$4.06M
Unrealized
$25.77M
Dividends
$4.52M
Goals
Avg. 81.5% completed goals
Yearly
Gain > 5% 2026
Yearly
Gain < 20% 2026
Today
Compared To Yesterday
Gain
-0.33%
Profit
-$479,420.11
Win %
84%
This Week
Compared To Last Week
Gain
-0.25%
Profit
-$423,002.47
Win %
84%
This Month
Compared to last month
Gain
2.29%
Profit
$3.82M
Win %
84%
This Year
Compared to last year
Gain
3.16%
Profit
$5.24M
Win %
82%
AMZN Amazon.com Inc
+15.32%
+$35,322.31 
GOOGL Alphabet Inc
+6.73%
+$19,279.26 
MSFT Microsoft Corp.
+3.02%
+$20,920.3 
PANW Palo Alto Networks, Inc.
+1.89%
+$4,434.15 
IVW ISHARES S&P 500 GROWTH ETF (3IS8)
+1.44%
+$12,581.76 
VOOG Vanguard S&P 500 Growth ETF
+1.41%
+$29,628.6 
TRIN Trinity Capital Inc.
+0.8%
+$5,970.3 
IVV iShares Core S&P 500 ETF
+0.69%
+$9,564.16 
VV Vanguard Large-Cap Index Fund ETF Shares
+0.68%
+$6,766.38 
SCHX Schwab U.S. Large-Cap ETF
+0.65%
+$177,906.88 
ITOT iShares Core S&P Total U.S. Stock Market ETF
+0.59%
+$3,971.56 
ACWI iShares MSCI ACWI ETF
+0.49%
+$1,376.74 
AVGO Broadcom Inc.
+0.37%
+$826.56 
BRK-B Berkshire Hathaway Inc.
+0.36%
+$4,344.96 
AOA iShares Core Aggressive Allocation ETF
+0.3%
+$2,630.3 
VT Vanguard Total World Stock ETF
+0.26%
+$3,281.64 
VOT Vanguard Mid-Cap Growth ETF
+0.21%
+$1,016.8 
COWZ Pacer US Cash Cows 100 ETF
+0.2%
+$26,070.59 
AOR iShares Core 60/40 Balanced Allocation ETF
+0.06%
+$168.4 
VBIL Vanguard 3-Month Treasury Bill ETF
+0.04%
+$595.08 
AVUV Avantis U.S. Small Cap Value ETF
+0.03%
+$160.56 
CSWC Capital Southwest Corporation
0%
$0 
JFLX JPMorgan Flexible Debt ETF
0%
$0 
AAPL Apple Inc.
-7.35%
-$41,978.24 
UNH UnitedHealth Group Incorporated
-1.68%
-$4,319.78 
PNR Pentair plc
-1.1%
-$1,987.79 
VIGI Vanguard International Dividend Appreciation Index Fund
-0.83%
-$165,145.03 
DFIS Dimensional International Small Cap ETF
-0.53%
-$59,272.97 
DFAR Dimensional US Real Estate ETF
-0.52%
-$9,902.2 
VIG Vanguard Dividend Appreciation ETF
-0.37%
-$103,042.19 
AVMC Avantis U.S. Mid Cap Equity ETF
-0.29%
-$2,387.86 
SDY SPDR S&P Dividend ETF
-0.28%
-$2,711.72 
VBK Vanguard Small-Cap Growth ETF
-0.27%
-$1,140.81 
SLYG SPDR S&P 600 Small Cap Growth ETF
-0.26%
-$7,805.1 
VCRB Vanguard Core Bond ETF
-0.25%
-$22,898.36 
IVE ISHARES S&P 500 VALUE ETF
-0.19%
-$1,032.28 
FSMD Fidelity Small-Mid Multifactor ETF
-0.12%
-$17,846.46 
VTEB Vanguard Tax-Exempt Bond ETF
-0.1%
-$1,588.25 
MDYG SPDR S&P 400 Mid Cap Growth ETF
-0.08%
-$2,221.47 
VGSH Vanguard Short-Term Treasury Fund
-0.05%
-$6,826.87 
VTES Vanguard Short-Term Tax-Exempt Bond ETF
-0.04%
-$573.28 Events
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Dividends
Dividend Analysis
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| Trades 282 | Longs Won 211/282 74% | Profit Factor 18.28 |
| Profitability | Shorts Won 0/0 0% | Standard Deviation $515,305.88 |
| Average Win $149,547.68 | Best Trade (Aug 13) $5.27M | Sharpe Ratio -10.62 |
| Average Loss -$24,308.24 | Worst Trade (Jun 29) -$491,093 | Z-Score 8.12 (100%) |
| Commissions $0 | Avg. Trade Length 9m 3d | Expectancy $105,775.44 |
| Loss Size | 100% | 90% | 80% | 70% | 60% | 50% | 40% | 30% | 20% | 10% |
| Probability of Loss | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Consecutive Losing Trades | 7,042 | 6,338 | 5,634 | 4,930 | 4,225 | 3,521 | 2,817 | 2,113 | 1,408 | 704 |
Hover over the desired column for a detailed explanation.
Returns
Overall, Monthly| Symbol | Quantity | Cost | Value | Comm. | Profit ($) | Gain (%) | Change |
|---|---|---|---|---|---|---|---|
| AAPL Apple Inc. | 1,712 | $432,021.87 | $528,853.92 | - | $96,832.05 | 22.41% | -7.354% |
| ACWI iShares MSCI ACWI ETF | 1,788 | $210,090 | $279,696.82 | - | $69,606.82 | 33.13% | +0.495% |
| AMZN Amazon.com Inc | 979 | $203,897.36 | $265,876.81 | - | $61,979.45 | 30.4% | +15.321% |
| AOA iShares Core Aggressive Allocation ETF | 9,070 | $718,120.59 | $877,522.5 | - | $159,401.91 | 22.2% | +0.301% |
| AOR iShares Core 60/40 Balanced Allocation ETF | 4,210 | $248,939.72 | $288,511.3 | - | $39,571.58 | 15.9% | +0.058% |
| AVGO Broadcom Inc. | 574 | $181,720.97 | $223,446.72 | - | $41,725.75 | 22.96% | +0.371% |
| AVMC Avantis U.S. Mid Cap Equity ETF | 10,382 | $734,440.55 | $824,019.34 | - | $89,578.79 | 12.2% | -0.289% |
| AVUV Avantis U.S. Small Cap Value ETF | 4,014 | $360,677.24 | $502,873.92 | - | $142,196.68 | 39.42% | +0.032% |
| BRK-B Berkshire Hathaway Inc. | 2,336 | $1.06M | $1.19M | - | $133,651.16 | 12.59% | +0.365% |
| COWZ Pacer US Cash Cows 100 ETF | 200,543 | $11.35M | $13.42M | - | $2.07M | 18.21% | +0.195% |
| CSWC Capital Southwest Corporation | 26,569 | $631,546 | $626,762.71 | - | -$4,783.29 | -0.76% | 0.0 |
| DFAR Dimensional US Real Estate ETF | 70,730 | $1.8M | $1.89M | - | $99,687.46 | 5.55% | -0.52% |
| DFIS Dimensional International Small Cap ETF | 311,963 | $10.1M | $11.19M | - | $1.09M | 10.82% | -0.527% |
| FSMD Fidelity Small-Mid Multifactor ETF | 297,441 | $13.13M | $15.09M | - | $1.96M | 14.95% | -0.118% |
| GOOGL Alphabet Inc | 858 | $246,727.2 | $305,559.54 | - | $58,832.34 | 23.85% | +6.734% |
| ITOT iShares Core S&P Total U.S. Stock Market ETF | 4,137 | $532,101 | $676,854.57 | - | $144,753.57 | 27.2% | +0.59% |
| IVE ISHARES S&P 500 VALUE ETF | 2,294 | $437,879.2 | $531,542.76 | - | $93,663.56 | 21.39% | -0.194% |
| IVV iShares Core S&P 500 ETF | 1,868 | $1.1M | $1.4M | - | $301,943.24 | 27.46% | +0.687% |
| IVW ISHARES S&P 500 GROWTH ETF (3IS8) | 6,553 | $669,692.24 | $886,293.25 | - | $216,601.01 | 32.34% | +1.44% |
| JFLX JPMorgan Flexible Debt ETF | 8,448 | $425,780 | $421,893.12 | - | -$3,886.88 | -0.91% | 0.0 |
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FAQ
Which stocks have generated the highest profits for Serena Grunenwald?
The largest contributions to the portfolio's profits come from the following stocks: Vanguard International Dividend Appreciation Index Fund - $1.94M, Vanguard Dividend Appreciation ETF - $1.21M, Schwab U.S. Large-Cap ETF - $1.07M, Vanguard Short-Term Treasury Fund - $988,425.06, and Dimensional International Core Equity Market ETF - $638,579.82. These positions have been the main drivers of growth and have significantly impacted the investor's overall performance.
Which stocks have generated the largest losses for this investor?
The largest losses in the portfolio are associated with the following stocks: Fidelity Ethereum Fund - $491,093, UnitedHealth Group Incorporated - $363,839.26, NVIDIA Corporation - $42,450.79, Bio-Techne Corporation - $41,372.74, and Amazon.com Inc - $29,023.81. These positions have had the most negative impact on overall performance and highlight the weaker areas of the portfolio.
What dividends does Serena Grunenwald's portfolio generate?
The portfolio generates substantial dividend income, with a total of $4.52M earned over time. The largest contributors to dividend income include Vanguard Short-Term Treasury Fund - $895,386.02, Vanguard International Dividend Appreciation Index Fund - $746,383.82, Vanguard Dividend Appreciation ETF - $631,294.68, Schwab U.S. Large-Cap ETF - $408,699.64, and Pacer US Cash Cows 100 ETF - $306,103.65. This indicates that dividends play a meaningful role in the investor's overall strategy.
How stable are Serena Grunenwald's monthly returns?
Serena Grunenwald's monthly returns look fairly stable overall, although some fluctuations are still visible. The performance pattern suggests a strategy that remains reasonably controlled from month to month, even if it is not completely smooth. This may appeal to users looking for a balance between steadier results and meaningful upside potential.
Can Serena Grunenwald's strategy be considered aggressive or moderate?
Serena Grunenwald's strategy leans toward a moderately conservative profile. While there is still some exposure to market fluctuations, the overall structure and risk levels suggest a focus on maintaining stability rather than pursuing aggressive growth.
Should beginners follow Serena Grunenwald's strategy?
Serena Grunenwald's strategy may be suitable for beginners, but with some caution. While the overall approach is not overly complex, it still involves a certain level of risk and variability. Beginners should be prepared for occasional fluctuations and ensure they understand the strategy before trying to follow it.
