Cricut, Inc. (398)
XFRA 
Summary
398 Chart
Cricut's Plunge Offers A Way To Design Returns Into Your Portfolio
Cricut is in turnaround mode, with a soft 'buy' rating justified by attractive valuation and a strong net cash position. Despite declining product revenue, CRCT's platform segment drives high-margin growth, with an 89% margin and rising paid subscribers offsetting active customer declines. Management is investing in both hardware innovation and software enhancements, including AI-driven tools and a new DTF service to deepen customer engagement.
Cricut, Inc. (CRCT) Q1 2026 Earnings Call Transcript
Cricut, Inc. (CRCT) Q1 2026 Earnings Call Transcript
Cricut, Inc. (CRCT) Presents at Morgan Stanley Technology, Media & Telecom Conference 2026 Transcript
Cricut, Inc. (CRCT) Presents at Morgan Stanley Technology, Media & Telecom Conference 2026 Transcript
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Cricut, Inc. Profile
| Technology Hardware, Storage & Peripherals Industry | Information Technology Sector | Ashish Arora CEO | XFRA Exchange | US22658D1000 ISIN |
| US Country | 640 Employees | 7 Jul 2026 Last Dividend | - Last Split | - IPO Date |
Overview
Cricut, Inc. is a company specialized in providing a creative platform that empowers users to transform imaginative ideas into professionally crafted handmade items. Operating through its three primary segments: Connected Machines, Subscriptions, and Accessories and Materials, Cricut has established itself as a significant player in the design, marketing, and distribution sectors. It caters to a diverse user base aiming to create personalized items such as birthday cards, mugs, T-shirts, and expansive interior decorations. Originating as Provo Craft & Novelty, Inc., the company underwent a rebranding to Cricut, Inc. in March 2018. Established in 1969, Cricut, Inc. is headquartered in South Jordan, Utah and offers its products worldwide, including in regions like the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, Western Europe, the Middle East, Latin America, South Africa, and Asia. The company's distribution network spans third-party brick-and-mortar and online retailers, along with its website cricut.com, and a network of distributors.
Products and Services
- Connected Machines: The foundation of Cricut's product line includes the Cricut Joy family, designed for personalization, organization, and customization projects; the Cricut Explore family, capable of cutting, writing, and scoring; and the Cricut Maker family, which adds decorative effects to a variety of materials like paper, vinyl, and even iron-on vinyl. The Cricut Venture stands out for handling large-format projects at professional speeds.
- Design Apps: Cricut offers innovative design apps that integrate with its connected machines, such as the Cricut Joy App, Design Space, and other proprietary design tools. These apps empower users to craft with precision and creativity from virtually anywhere.
- Subscriptions: Offering Cricut Access and Cricut Access Premium, these subscription services provide users with enhanced features, additional designs, and exclusive benefits to elevate their crafting experience.
- Accessories and Materials: To complement its machines, Cricut also provides a range of accessories and materials, including the Cricut EasyPress for heat transfer projects, the Cricut Mug Press for customized mugs, hand tools, machine replacement tools and blades, and a wide selection of project materials.
