Cricut is in turnaround mode, with a soft 'buy' rating justified by attractive valuation and a strong net cash position. Despite declining product revenue, CRCT's platform segment drives high-margin growth, with an 89% margin and rising paid subscribers offsetting active customer declines. Management is investing in both hardware innovation and software enhancements, including AI-driven tools and a new DTF service to deepen customer engagement.
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Cricut, Inc. (CRCT) came out with quarterly earnings of $0.04 per share, in line with the Zacks Consensus Estimate . This compares to earnings of $0.06 per share a year ago.
Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.
Cricut, Inc. ( CRCT ) Q3 2025 Earnings Call November 4, 2025 5:00 PM EST Company Participants Jim Suva - Senior Vice President of Finance, Treasurer & Investor Relations Ashish Arora - CEO, President & Director Kimball Shill - Chief Financial Officer Conference Call Participants Erik Woodring - Morgan Stanley, Research Division Michael Cadiz - Citigroup Inc., Research Division Angus Kelleher-Ferguson - Barclays Bank PLC, Research Division Presentation Operator Good day, and thank you for standing by. Welcome to the Cricut Q3 2025 Earnings Conference Call.
Cricut, Inc. (CRCT) came out with quarterly earnings of $0.1 per share, beating the Zacks Consensus Estimate of $0.05 per share. This compares to earnings of $0.05 per share a year ago.
Here is how Cricut, Inc. (CRCT) and Digi Power X Inc. (DGXX) have performed compared to their sector so far this year.
Here is how Cricut, Inc. (CRCT) and Digi Power X Inc. (DGXX) have performed compared to their sector so far this year.
CRCT's return to positive revenue growth is largely due to demand pull-forward, not a sustainable improvement in fundamentals. User engagement and new hardware sales remain weak, casting doubt on the company's ability to drive recurring, high-margin revenue. Management's guidance acknowledges temporary demand drivers and offers little confidence for a near-term turnaround in earnings or margins.
Here at Zacks, our focus is on the proven Zacks Rank system, which emphasizes earnings estimates and estimate revisions to find great stocks. Nevertheless, we are always paying attention to the latest value, growth, and momentum trends to underscore strong picks.