Apple Inc. (AAPL)
Apple Centering AI Plans on App Store and Hardware
Apple is reportedly focused on hardware and services as its rivals pull ahead in artificial intelligence. That's according to Bloomberg News' Mark Gurman, who made his case Sunday (March 29) in his regular newsletter about Apple.
Apple Recruits Google Shopping Exec to Lead AI Marketing
Apple has picked a former Google executive to run its artificial intelligence marketing effort. As Reuters reported Friday (March 27), Lilian Rincon, who had spent nine years with Google heading its shopping and assistant tools, will now serve as Apple's vice president of product marketing for AI.
At 50, Apple confronts its next big challenge: AI
Apple celebrates its 50th anniversary as artificial intelligence challenges the Silicon Valley legend to prove it can deliver yet another culture-changing innovation.
Apple Goes Chatbot Agnostic in New AI Strategy
Apple plans to open Siri to outside artificial intelligence assistants, a major move aimed at bolstering the iPhone as an AI platform. Bloomberg's Mark Gurman discusses what's driving the move with Ed Ludlow on “Bloomberg Tech.
Strong Streaming & Game Content Aids Apple's Services: What's Ahead?
AAPL's Services surge, revenues rising 14% y/y to $30B, powered by Apple TV hits, sports deals and Arcade expansion, as competition from Netflix and Alphabet heats up.
Apple turns 50 with its biggest AI test still ahead
Wedbush has a $350 price target on the stock. The question is whether WWDC delivers what last year's didn't.
Why One Veteran Analyst Sees Apple Reaching $350 as Its AI Strategy Takes Shape—and Why He's Right on the Money
Apple (NASDAQ:AAPL | AAPL Price Prediction) hasn't been the most impressive gainer in recent months, but, at the very least, it's avoided plunging into a bear market.
Apple's 50th Anniversary: A 'Solid Hold' For Wealth Preservation
Apple celebrates its 50th anniversary, evolving from a PC pioneer to a dominant, mature tech giant with a robust ecosystem and wide moats. Recent quarters show renewed top-line acceleration, with Q1 iPhone revenue up 23% and total revenue up 16%, despite minimal CapEx and strong free cash flow. Strategic initiatives like the MacBook Neo, potential AI integrations, and ecosystem expansion position AAPL for continued moderate growth and margin enhancement.
Apple Skipped the AI Arms Race – Now Its Strategy Looks Like Pure Genius
Apple ( NASDAQ:AAPL | AAPL Price Prediction ) is planning on ending its exclusive ChatGPT partnership and will open Siri to rival AI assistants in iOS 27, according to Bloomberg.
Apple Expands Its US Manufacturing Program With Bosch, Cirrus Logic and Others
The company previously announced a $600 billion commitment to build in the US through 2030.
Apple Plans to Allow Siri to Access Multiple AI Assistants
Apple plans to allow other companies' artificial intelligence (AI) assistants to be accessed from within its Siri voice assistant, so users can choose which service to query, Bloomberg reported Thursday (March 26), citing unnamed sources.
Apple iPhone loyalty strengthens, supporting services growth outlook
Apple Inc (NASDAQ:AAPL, XETRA:APC) iPhone ecosystem is showing signs of increased customer loyalty and steady demand, while its high-margin services business remains a key support to profitability, according to UBS analysts. The bank, which maintains a 'Neutral' rating on Apple with a 12-month price target of $280, cited findings from its Evidence Lab survey of roughly 4,000 iPhone users globally.
