Apple shares AAPL gained 1.1% in trading on Thursday after the company unveiled its iPhone Duo, iPhone 18 Pro and iPhone 18 Pro Max at its latest product event. Wall Street analysts largely viewed the launch constructively, although opinions differed on the strength of the iPhone 18 product cycle and the impact of higher component costs.
Apple unveiled its first foldable iPhone Duo during the "Surprise and Shine" launch event, marking its most significant product innovation since the Vision Pro and a pivotal AI strategy shift. New CEO Ternus' hardware-focused "intelligent personal hub" vision reinforces Apple's integrated device ecosystem as a central interface for the AI era. Apple's prioritized launch of the iPhone 18's premium SKUs, alongside impending price hikes, should also improve product availability and offset the impact of rising component costs.
Apple shares just slipped again, and one investor sees that dip not as a warning sign but as the latest entry point into a compounding machine built on hardware loyalty and software margins that very few companies on earth can
After weeks of buildup, Apple Inc. NASDAQ: AAPL finally pulled back the curtain on its new premium product lineup in years on Wednesday, Sept. 9. Alongside the usual refresh of its premium iPhones, the company unveiled its first-ever foldable iPhone—its boldest reinvention of the iPhone in over a decade.
Apple's fall event just wrapped, and options traders are already pricing in a swing that dwarfs the stock's typical post-event move.
Product launches show cost-conscious consumers remain a focus for the iPhone maker.
While ChatGPT's advanced artificial intelligence (AI) assessed that the lineup of new iPhone products – including the highly anticipated iPhone Duo – will prove a bullish catalyst for Apple (NASDAQ: AAPL) stock, it still fell short of forecasting a breakout to new highs.
Apple announced the iPhone Duo on Wednesday, its long-awaited flippable smartphone. It gets a wider screen and selfie-taking upgrades.
The company unveiled a new iPhone that costs $1,999. Here are the economics behind that price tag.
Samsung launched a publicity campaign for its foldable phones, touting its hardware advantage and its early entry into the segment as it seeks to fend off a major challenge from Apple.
Samsung Electronics stock fell on Thursday after Apple finally entered a smartphone category Samsung has spent seven years developing. Apple unveiled its first foldable iPhone, the $1,999 iPhone Duo, on Wednesday, putting Apple directly against Samsung's Galaxy Fold line.
Apple Inc. (AAPL) Discusses Vision for Intelligent Personal Hub and AI Integration in Everyday Experiences Prepared Remarks Transcript