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Apple Inc. (AAPL)

Market Closed
5 Mar, 20:00
NASDAQ (NGS) NASDAQ (NGS)
$
260. 29
-2.23
-0.85%
$
3.88T Market Cap
31.46 P/E Ratio
1% Div Yield
49,424,671 Volume
6.57 Eps
$ 262.52
Previous Close
Day Range
257.25 261.56
Year Range
169.21 288.62
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AAPL earnings report is expected in 51 days (26 Apr 2026)
Megacap AI executives come under spotlight

Megacap AI executives come under spotlight

CNBC's Deirdre Bosa reports on news within the AI research space.

Youtube | 11 months ago
Apple is reportedly losing $1B per year on its streaming service

Apple is reportedly losing $1B per year on its streaming service

Apple is losing more than $1 billion per year on its streaming service, Apple TV+, according to a new report from The Information. Apple TV+ is the only service in Apple's portfolio that isn't profitable, the report reveals.

Techcrunch | 11 months ago
Apple has a trojan horse in Siri, but it's still in the barn, says Requisite's Bryn Talkington

Apple has a trojan horse in Siri, but it's still in the barn, says Requisite's Bryn Talkington

Bryn Talkington, Requisite Capital Management managing partner, joins 'Closing Bell' to discuss the Apple trade and its AI-executive shake-up.

Youtube | 11 months ago
Report: Executives Scrutinize Apple TV+ Costs Amid $1 Billion Annual Losses

Report: Executives Scrutinize Apple TV+ Costs Amid $1 Billion Annual Losses

Apple executives are reportedly taking a closer look at the costs of the company's streaming service, Apple TV+, because it is the only part of Apple's services business that is not profitable.

Pymnts | 11 months ago
Apple puts Vision Pro exec in charge of Siri in exec shakeup

Apple puts Vision Pro exec in charge of Siri in exec shakeup

As Apple's Siri comes under attack for failing at the most basic queries, the company is shaking up leadership in charge of Apple's AI features for Siri. According to Bloomberg, Apple CEO Tim Cook is installing Mike Rockwell, the current VP of the Vision Products Group (the team behind the Vision Pro), to head up the Siri team.

Techcrunch | 11 months ago
Apple puts Vision Pro exec in charge of Siri in exec shaekup

Apple puts Vision Pro exec in charge of Siri in exec shaekup

As Apple's Siri comes under attack for failing at the most basic queries, the company is shaking up leadership in charge of Apple's AI features for Siri. According to Bloomberg, Apple CEO Tim Cook is installing Mike Rockwell, the current VP of the Vision Products Group (the team behind the Vision Pro), to head up the Siri team.

Techcrunch | 11 months ago
Apple replaces Siri boss in AI shakeup after CEO Tim Cook loses confidence: report

Apple replaces Siri boss in AI shakeup after CEO Tim Cook loses confidence: report

Mike Rockwell, vice president in charge of the Vision Products Group, will now be in charge of the iPhone maker's Siri virtual assistant.

Nypost | 11 months ago
Apple Shakes Up Ranks to Turn Siri Around

Apple Shakes Up Ranks to Turn Siri Around

Apple Inc. is undergoing a rare shake-up of its executive ranks to help turn around its AI efforts and the Siri virtual assistant. Apple wants to get AI back on track after months of delays and stumbles.

Youtube | 11 months ago
Apple Shakes Up Ranks to Turn Siri Around

Apple Shakes Up Ranks to Turn Siri Around

Apple Inc. is undergoing a rare shake-up of its executive ranks to help turn around its AI efforts and the Siri virtual assistant. Apple wants to get AI back on track after months of delays and stumbles.

Youtube | 11 months ago
Report: Apple Makes Leadership Changes to Speed Development of AI-Powered Siri

Report: Apple Makes Leadership Changes to Speed Development of AI-Powered Siri

Apple has reportedly made some leadership changes to speed up its development of artificial intelligence (AI) products. The company has put Vision Pro creator Mike Rockwell in charge of its virtual assistant, Siri, and removed Siri from the oversight of AI head John Giannadrea, Bloomberg reported Thursday (March 20), citing unnamed sources.

Pymnts | 11 months ago
Apple shakes up AI executive ranks

Apple shakes up AI executive ranks

Steve Kovach joins CNBC's Halftime Report with the latest news on Apple restructuring their executive ranks. The Investment Committee debate what this means for the stock.

Youtube | 11 months ago
Apple shakes up AI executive ranks in bid to turn around Siri, Bloomberg News reports

Apple shakes up AI executive ranks in bid to turn around Siri, Bloomberg News reports

Apple is shaking up its executive ranks to get its AI efforts back on track after months of delays, Bloomberg News reported on Thursday citing people familiar with the situation.

Reuters | 11 months ago
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