Apple Inc. (AAPL)
Apple is charging you more and blaming AI data centers. That's a big deal.
Last week Apple said it was going to raise prices, because the AI data center boom was making its chips more expensive. Today, Apple unveiled price hikes of at least 15% on many of its MacBooks and iPads.
Apple Raises Prices on Macs and iPads Amid the A.I. Boom
The tech giant cited the soaring costs of memory and storage chips as it increased prices more than $200 on some devices.
Apple Hikes Mac and iPad Prices as AI Squeezes Chip Supply
Apple raised the prices of its Macs by 15% to 20% and iPads by 15% to 25% Thursday morning (June 25), attributing the increases to the surging costs of components used in the devices, the Wall Street Journal reported Thursday. The company didn't change the price of its iPhones, according to the report.
Apple's MacBooks and iPads are getting more expensive as the memory crunch deepens
Apple increased prices on select MacBooks and iPads Thursday morning on the heels of a blowout Micron earnings report.
Memory Price Tsunami Swamps Apple as Tim Cook Hikes Prices 20%
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MacBooks And iPads Just Got A Lot More Expensive—And AI Is To Blame
Apple on Thursday announced price hikes for laptops and tablets ranging from $100 to $300 per item after CEO Tim Cook warned higher memory and storage costs fueled by the AI surge would make the increases "unavoidable.”
Apple raises prices of MacBooks, iPads as memory costs skyrocket
Apple raised iPad and MacBook prices on Thursday, saying it could no longer shield customers from soaring memory and storage chip costs driven by the AI industry's datacenter buildout.
Apple Raises Prices on Macs, iPads by $200 or More on Some Models
The increases come a week after Tim Cook said higher memory costs made them “unavoidable.”
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