When the world's most valuable company held its latest glitzy event this week, Apple AAPL -0.12%decrease; red down pointing triangle offered a peek at its highly anticipated AI tools and the next iPhone.
In the latest trading session, Apple (AAPL) closed at $222.50, marking a -0.12% move from the previous day.
Pre-orders of Apple's (AAPL) latest iPhone, the iPhone 16, start Friday following the tech giant's launch event earlier this week. Analysts are awaiting early pre-order and sales data to gauge consumer interest in the latest models, and the impact sales could have on Apple's shares.
Apple's revenue hasn't done much if you subtract out its services division. The new iPhone 16 is looking to fuel the company's revenue growth.
Europe's highest court has ruled that Apple Inc AAPL must pay Ireland $14 billion in back taxes, ending an eight-year legal battle.
A strong brand indicates a company may have pricing power for its products. Just because a company has a top brand doesn't mean its stock is an automatic buy.
The upcoming launch of a powerful AI-capable iPhone will likely spark long-term sales growth for the popular smartphone. Demand for an artificial intelligence-capable smartphone should drive new demand for Apple's higher-margin offerings.
Apple's new iPhone 16 will be the first launch since it announced Apple Intelligence. One supplier could be a bigger winner than Apple if the new phone is successful.
Apple, like many U.S. companies, does much of its manufacturing outside the U.S.
Apple held its launch event earlier this week, receiving a pretty muted reaction from the market and a provocative one from Huawei with the unveiling of its Mate XT trifold. Our opinion is that Apple is positioned to experience a better iPhone replacement cycle than with the iPhone 15 lineup with Apple Intelligence and discounting. We think the worst of the muted smartphone demand and Chinese competition has been recognized by the market for the most part.
The Food and Drug Administration on Thursday allowed the first over-the-counter hearing aid software device to hit the market, a feature Apple announced earlier this week would be compatible with its latest earbuds to assist consumers they say may be unaware they have hearing loss.
Apple is looking for the iPhone 16 and new AI features to boost sales. A recent survey, however, indicates consumers are not particularly interested in the AI features.