Apple Inc. (AAPL)
Apple debuts $599 MacBook Neo to challenge Chromebooks, Windows PCs
Apple on Wednesday unveiled the MacBook Neo, a lower-priced addition to its laptop lineup starting at $599, as it looks to broaden its reach in a price-sensitive PC market while rivals face tighter supply of memory chips.
Intelligent Alpha CEO's Top Mag-7 Picks: Google and Apple for Personal AI
The CEO of Intelligent Alpha has a clear thesis for 2026: personal AI is the dominant theme, and two Mag-7 giants are best positioned to own it.
Apple stock flashes ‘worst bearish cross', expert warns crash to $200 imminent
Shares of Apple (NASDAQ: AAPL) are flashing what an analyst has described as the worst type of bearish crossover, raising the risk of a sharp pullback toward the $200 level.
Apple Ups Price For Faster MacBooks Amid Chip Shortage
Apple has introduced faster-yet-costlier versions of its MacBook computers amid an ongoing memory chip drought. The tech giant on Tuesday (March 3) released updated versions of the MacBook Air featuring the M5 processor and MacBook Pro featuring M5 Pro and M5 Max chips, part of a wider series of product launches this week.
Apple Hikes Prices On New Laptops Amid AI Chip Shortage
Apple announced a new generation of lightweight MacBook Air and high-powered MacBook Pros on Tuesday, hiking prices by as much as $400 as the tech industry faces a memory-chip shortage and rising component costs tied to AI-fueled demand.
Apple launches new generation of MacBook laptops starting at $1,099
Apple on Tuesday launched a series of MacBook laptops at a starting price of $1,099, as it looks to attract customers with new hardware in a shrinking PC market that is grappling with memory chip shortages.
Why Apple Is Playing Defense on Price and A.I.
Apple (AAPL) is making a defensive move with the iPhone 17E and a refreshed iPad Air, targeting budget-conscious consumers as smartphone demand cools. Daniel Rubino explains why the $599 price point is crucial for protecting market share against lower-cost Android rivals.
Apple launches budget iPhone 17e at $599 alongside faster iPad Air
Apple Inc (NASDAQ:AAPL, XETRA:APC) has unveiled the iPhone 17e, a lower-cost addition to its iPhone 17 range priced at $599, as it kicks off what the company has signalled will be a multi-day wave of product announcements this week. The handset sits $200 below the standard iPhone 17 and is designed to compete more directly with mid-range devices from Samsung, Google and Chinese manufacturers in price-sensitive markets.
Apple: Why Smart Money Holds At $271
Apple Inc. delivered a double-beat FQ1 2026 earnings, accelerating sales growth to 15.6% year-over-year. Professional and institutional investors maintain heavy exposure to AAPL, with super-investors average holding price of $271 very near the current market price. Under these prices, my projected 5-year total returns range between 30% and 71%, resulting in a well-balanced return/risk profile.
Apple Debuts Lower-Cost Version of iPhone 17
Apple has introduced what it calls a more durable and affordable iPhone 17. The iPhone 17e, which was announced Monday (March 2) and starts at $599, is a scaled-down cousin to the tech giant's iPhone 17.
Apple launches new iPhone and iPad Air as it gears up for a major AI push
The company is boosting the storage capacity of its devices, a move thought to be a prelude to expected Siri enhancements later this year.
Apple makes big bet with launch of $599 iPhone 17e, upgraded iPad Air
The move comes as memory chip prices climb amid a global shortage, suggesting Apple is willing to absorb some component cost pressure to make its lowest-priced model more compelling.
