Apple has a grip on consumer technology through its iPhone business, but Meta is betting that the AI era warrants different types of hardware.
Apple shares AAPL traded lower on Thursday after Morgan Stanley trimmed its price target on the iPhone maker, while investors also weighed growing concerns about the impact of agentic artificial intelligence on Apple's business. Apple stock was down about 0.8% in trading, compared with a 0.13% decline in the S&P 500.
Apple's smart home push could strengthen its IoT presence, but rich valuation makes Apple-focused ETFs a safer way to play the opportunity.
Apple's (NASDAQ: AAPL) next-generation M6 chip arrived last week with the new Mac mini, but several new M6 MacBooks and a new iPad Pro are expected over the coming months.
Apple already turned $1,000 into more than $12,000 once, but doing it again from today's price is a very different challenge. The math on how long a 10x return actually takes reveals just how much has changed for this stock.
Huawei and other Chinese competitors report higher demand for foldables after announcement of the iPhone Duo.
President Donald Trump's gathering of the world's most powerful tech companies didn't include one notable company: Apple. Former CEO Tim Cook now acts as Apple's public face with government officials around the world, and he maintains a good relationship with Trump.
Apple stock AAPL gained 2% on Wednesday after Counterpoint Research estimated that the company could sell 6 million units of its upcoming iPhone Duo this year, while UBS said wait times for the iPhone 18 Pro and Pro Max remain relatively unchanged. The iPhone Duo will be Apple's first foldable smartphone, with pre-orders scheduled to begin on Oct. 16 ahead of its Oct. 23 release.
Apple (NASDAQ:AAPL | AAPL Price Prediction) got a fresh endorsement from Jim Cramer this morning.
Apple just renewed a deal with a company whose chips it stopped buying, and that contradiction tells you everything about where Qualcomm's real power sits and why one investor keeps pressing the buy button.
The recent postponement of Oura's $2.1 billion initial public offering sent ripples through the consumer tech space. When the venture-backed market leader halted its public debut, the immediate market reaction reflected faltering consumer demand or internal financial strain.
Apple is planning to make its long-delayed push into the smart-home market on October 13, Bloomberg News reported on Wednesday.