Shares of Apple Inc NASDAQ: AAPL have been setting record highs in recent sessions, and are currently sitting around $310. It's been a solid couple of weeks for the tech giant, as it looks to extend a run of more than 25% in less than two months.
When Apple unveils its next software updates for iPhone, iPad and Mac at its Worldwide Developers Conference that starts June 8, the long-awaited overhaul of the Siri digital assistant is set to take center stage, Bloomberg reported Thursday (May 28), citing unnamed sources.
NVIDIA (NASDAQ:NVDA | NVDA Price Prediction) dominates 2026 financial television as the consensus AI play.
AAPL is baking Apple Intelligence into iPhone 17, Macs and services, aiming to drive upgrades and revenue, even as AI rivals surge.
Bloomberg's Mark Gurman says consumers "should be pumped" about the massive changes Apple is making to Siri. It's part of their effort to bring artificial intelligence to the masses.
Next month brings Apple's annual developer conference, where it will likely showcase artificial intelligence-related iPhone enhancements. The tech giant is also expected to stress its ability to run AI models on its billions of devices, a potential asset in its race to compete on AI, The Information reported Thursday (May 28).
Apple (NASDAQ:AAPL | AAPL Price Prediction) is back at the top of every watchlist after another headline-friendly earnings beat, a fresh $100 billion buyback authorization, and a one-month rally that has retirement accounts feeling rich again.
Just ahead of Apple's Worldwide Developers Conference (WWDC) in June, Bloomberg has published leaked renders of what Apple's planned AI upgrade could look like on iPhone — including a brand-new Siri app meant to rival ChatGPT and other AI chatbots — as well as how Siri's new capabilities will be woven throughout the operating system.
It wasn't long ago that crossing $1 trillion in market capitalization felt like a once-in-a-generation event.
As the most searched for stock on Zacks.com, Apple's (AAPL) remarkable rally has accelerated in recent weeks.
Apple and Alphabet's Google on Tuesday pushed to amend an online safety bill working its way through Canada's parliament to add judicial oversight to what the firms described as a potential for secret orders to break the encryption of their software and devices.
Apple Inc (NASDAQ:AAPL, XETRA:APC) was awarded a higher price target by Bank of America analysts, who lifted their target to $380 from $330 and reiterating its Buy rating, citing the company's positioning to capitalize on the emerging “agentic AI” smartphone opportunity. Apple shares were little changed at $309 on Tuesday afternoon, up almost 14% in the year to date.