After stumbling out of the starting gate in Big Tech's pivotal race to capitalize on artificial intelligence, Apple tried to regain its footing Monday during an annual developers conference that focused mostly on incremental advances and cosmetic changes in its technology.
Apple Inc (NASDAQ:AAPL, ETR:APC) unveiled a redesign of its iPhone, iPad and Mac operating systems at its annual Worldwide Developers Conference, but barely touched on its artificial intelligence strategy. A new operating system, rebranded as iOS 26, introduces a translucent interface called Liquid Glass and a more unified visual design across the company's product line.
Patrick McGee, Author of Apple in China and Paul Triolo from DGA-Albright Stonebridge Group share their unique perspectives on the relationship between Apple and China in the fast-changing geopolitical backdrop.
Francisco Jeronimo, VP, Data and Analytics from IDC EMEA, joins CNBC's Dan Murphy on Access Middle East to discuss key takeaways from Apple's WWDC 2025.
Every major WWDC 2025 announcement in minutes! We've condensed Apple's 90-minute full keynote into a fast-paced recap covering all the big reveals from iOS and macOS overhauls to Apple Intelligence updates and more.
We saw no new trade deals made today, though market participants remain positive that they will be forthcoming.
Apple just wrapped WWDC 2025 and packed a bunch of major updates into its annual Worldwide Developer Conference keynote. Some of the major announcements include: new “Liquid Glass” design coming to all systems, new windowing capabilities to iPadOS 26, Messages will get custom backgrounds and new group chat features like Polls.
Apple, which has been facing pressure to stake out its own pole position in the Big Tech artificial intelligence arms race, may not see that pressure abate anytime soon.
Bloomberg's Caroline Hyde and Ed Ludlow discuss Apple's software and AI goals as the company kicks off its annual Developers Conference in Cupertino. Plus, AI and tariffs top the agenda for China-US trade talks as discussions get underway in London.
Apple admitted it needs more time to complete its delayed AI overhaul of the Siri voice assistant on Monday – in the latest sign that CEO Tim Cook's company is struggling to meet investors' demand for progress on the key technology.
Paul Hudson, creator of "Hacking with Swift", says he'd like to see Apple fix its pricing "scheme" in its Small Business Program. He joins Ed Ludlow on “Bloomberg Tech.
Carolina Milanesi, president and principal analyst at Creative Strategies, says Apple opening up its AI to developers allows for the company to prep for the future. She speaks with Ed Ludlow on “Bloomberg Tech.