Liverpool have signed a multi-year kit deal with Adidas beginning next season that will replace sportswear manufacturer Nike, in what British media reports say is a five-year agreement worth more than 60 million pounds ($77.36 million) per year.
adidas AG. (OTCQX:ADDYY) Q4 2024 Earnings Conference Call March 5, 2025 9:00 AM ET Company Participants Sebastian Steffen - Head, Investor Relations Bjørn Gulden - Chief Executive Officer Harm Ohlmeyer - Chief Financial Officer Conference Call Participants Piral Dadhania - RBC Edouard Aubin - Morgan Stanley Aneesha Sherman - Bernstein Warwick Okines - BNP Paribas Geoff Lowery - Redburn Atlantic Erwan Rambourg - HSBC Adam Cochrane - Deutsche Bank Jürgen Kolb - Kepler Cheuvreux Robert Krankowski - UBS Operator Ladies and gentlemen, welcome to the adidas AG Full Year 2024 Conference Call. I am Maura, the Chorus Call operator.
Adidas has sold the last remaining pair of Yeezy trainers - more than two years after cutting ties with Kanye West.
Further U.S. tariffs on imports would cause prices to rise and consumers to buy fewer products, Adidas chief executive officer Bjorn Gulden said on Wednesday as the business navigates higher levies implemented by President Donald Trump's administration on China, Canada, and Mexico.
Adidas AG (OTCQX:ADDYY) reported a strong financial performance in 2024, with operating profit boosted by €200 million from the final sale of Yeezy inventory. While this was lower than the €300 million contribution in 2023, the company saw overall revenue rise 11% to €23.6bn.
Adidas sold its last remaining pair of Yeezy sneakers in the fourth quarter, it said on Wednesday, ending the process of liquidating stock of the lucrative shoe line developed with rapper Ye, whom the sportswear brand cut ties with in October 2022.
The German sportswear giant recorded a 19% increase revenues at neutral currency rates to 5.97 billion euros ($6.34 billion) in the fourth quarter, ahead of the 5.72 billion euros forecast by LSEG analysts. Adidas is attempting to grow its market share in North America amid declining sales at Nike and a broader retailer shift away from an overdependence on a weaker China.
Adidas expects sales growth of up to 10% this year, slowing slightly after a strong 2024, as it sees continued double-digit growth for the adidas brand.
Nike is trying to reclaim its sports apparel edge by focusing on performance wear. The company previously overcame challenges by boosting product launches.
After reaching an important support level, Adidas AG (ADDYY) could be a good stock pick from a technical perspective. ADDYY recently experienced a "golden cross" event, which saw its 50-day simple moving average breaking out above its 200-day simple moving average.
ADDYY posts preliminary results for the fourth quarter of 2024. Revenues, on a currency-neutral basis, rose 19% in the quarter under review.
Adidas will cut as many as 500 jobs as it looks to simplify its business.