Further U.S. tariffs on imports would cause prices to rise and consumers to buy fewer products, Adidas chief executive officer Bjorn Gulden said on Wednesday as the business navigates higher levies implemented by President Donald Trump's administration on China, Canada, and Mexico.
Adidas AG (OTCQX:ADDYY) reported a strong financial performance in 2024, with operating profit boosted by €200 million from the final sale of Yeezy inventory. While this was lower than the €300 million contribution in 2023, the company saw overall revenue rise 11% to €23.6bn.
Adidas sold its last remaining pair of Yeezy sneakers in the fourth quarter, it said on Wednesday, ending the process of liquidating stock of the lucrative shoe line developed with rapper Ye, whom the sportswear brand cut ties with in October 2022.
The German sportswear giant recorded a 19% increase revenues at neutral currency rates to 5.97 billion euros ($6.34 billion) in the fourth quarter, ahead of the 5.72 billion euros forecast by LSEG analysts. Adidas is attempting to grow its market share in North America amid declining sales at Nike and a broader retailer shift away from an overdependence on a weaker China.
Adidas expects sales growth of up to 10% this year, slowing slightly after a strong 2024, as it sees continued double-digit growth for the adidas brand.
Nike is trying to reclaim its sports apparel edge by focusing on performance wear. The company previously overcame challenges by boosting product launches.
After reaching an important support level, Adidas AG (ADDYY) could be a good stock pick from a technical perspective. ADDYY recently experienced a "golden cross" event, which saw its 50-day simple moving average breaking out above its 200-day simple moving average.
ADDYY posts preliminary results for the fourth quarter of 2024. Revenues, on a currency-neutral basis, rose 19% in the quarter under review.
Adidas will cut as many as 500 jobs as it looks to simplify its business.
Adidas CEO Bjoern Gulden plans to cut up to 500 jobs at the German sport retailer's headquarters in Herzogenaurach, a source who took part in a meeting where the figure was announced told Reuters on Thursday.
Puma shares slumped on Thursday as the German apparel maker's preliminary fourth-quarter numbers disappointed analysts.
Adidas stock rallied on Wednesday as the apparel maker said its fourth-quarter results would come in ahead of estimates.