20.4%. That's how much American Eagle's shares have declined this year so far, despite recent rallies sparked by the company's ad campaign with Sweeney and some meme stock craze surrounding the retailer.
Shares of American Eagle closed Wednesday at $13.62, then shot up higher after-hours and in early Thursday trading following strong quarterly results.
This is a developing story.
NBCUniversal's NFL and Super Bowl ad inventory is nearly sold out, signaling record-breaking demand and revenue for the upcoming football season. American Eagle Outfitters surged 24% premarket, driven by successful Sydney Sweeney and Travis Kelce campaigns, resulting in record customer acquisition and brand awareness.
The apparel retailer says it expects comparable sales to increase by low single-digit percentages in the third and fourth quarters
American Eagle Outfitters, Inc. (NYSE:AEO ) Q2 2025 Earnings Call September 3, 2025 4:30 PM EDT Company Participants Judy Meehan - Senior Vice President of Corporate Communications & Investor Relations Jay Schottenstein - Executive Chairman of the Board & CEO Jennifer Foyle - President and Executive Creative Director of AE & Aerie Mike Mathias - Executive VP & CFO Craig Brommers Conference Call Participants Jay Sole - UBS Investment Bank, Research Division Paul Lejuez - Citigroup Inc., Research Division Jungwon Kim - TD Cowen, Research Division Janet Kloppenburg - JJK Research Associates, Inc. Alexandra Straton - Morgan Stanley, Research Division Christopher Nardone - BofA Securities, Research Division Rakesh Patel - Raymond James & Associates, Inc., Research Division Corey Tarlowe - Jefferies LLC, Research Division Marni Shapiro - The Retail Tracker Presentation Operator Welcome to the AEO Inc. Second Quarter 2025 Earnings Conference Call. [Operator Instructions] Please note, this event is being recorded.
American Eagle says its partnerships with Travis Kelce and Sydney Sweeney have driven strong results. The company's stock soared as it released Q2 earnings with a nod to Sweeney and Kelce's star power.
The apparel retailer said it expects same-store sales up low-single digits in the third and fourth quarters, resulting in the metric finishing the year about flat.
Shares of American Eagle rocketed higher on Wednesday after the clothing retailer forecast same-store sales that were better than expected, and said recent promotional campaigns starring actress Sydney Sweeney and NFL player Travis Kelce had boosted fall-season demand.
American Eagle said its campaign with actress Sydney Sweeney has so far led to positive gains in new customers and sales. The clothing retailer issued fiscal second-quarter earnings that beat expectations on the top and bottom lines.
American Eagle Outfitters (NYSE: AEO) reports Q2 FY2026 earnings after the close.
AEO's second-quarter fiscal 2025 results are likely to be dampened by weak demand, margin pressure and merchandising missteps.