Robinhood will continue to pull retail investors away from traditional brokerages. Affirm's “buy now, pay later” platform can thrive through economic downturns.
The latest trading day saw Affirm Holdings (AFRM) settling at $67.25, representing a -2.58% change from its previous close.
AFRM grows its merchant network 30% YoY to 419,000, driving engagement and revenues up 34% in Q1 FY26.
Affirm's rising active consumer base and surging transactions spotlight momentum as the company navigates challenges heading into FY26.
AFRM's rich valuation towers over BNPL rivals as analysts still see upside, raising questions about how much growth is already priced in.
Affirm is upgraded to a BUY, driven by robust top-line growth, disciplined credit quality, and expanding partnerships with major tech platforms. AFRM's proprietary credit models, adaptive checkout, and merchant tools have fueled a 30% YoY increase in active merchants and strong consumer growth. Despite concentration risk with top partners and regulatory uncertainties, AFRM's healthy loan portfolio and improving credit metrics underscore operational strength.
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AFRM taps Pacsun's holiday rush with new pay-over-time options, aiming to lift volume as young shoppers embrace BNPL.
Affirm Holdings, Inc. (AFRM) Presents at UBS Global Technology and AI Conference 2025 Transcript
AFRM shifts focus to everyday low-ticket purchases, boosting transactions, loyalty and platform growth beyond big-ticket items.
Attorneys general from seven states are launching an inquiry into buy now, pay later lenders including Affirm, Klarna and PayPal.