Buy Now, Pay Later is a potential goldmine, and Affirm could have an inside track.
Affirm Holdings, Inc. AFRM shares are trading higher after Wedbush analyst David J. Chiaverini upgraded the rating to Neutral (from Underperform) and raised the price target to $45 (from $25).
As the holiday season approaches, consumers prepare for another hit to their pocketbooks with their annual holiday shopping. Inflation and high interest rates have caused consumers to tighten their spending habits in the consumer discretionary sector.
Affirm's provides buy-now-pay-later services, appealing to younger consumers seeking flexible payment options. The company has shown significant growth potential, driven by strategic partnerships with major retailers and expanding consumer adoption with the largest GMV per customer among its competitors. Affirm is well positioned to grow in an underpenetrated BNPL market.
Affirm (AFRM) stock has crawled back in the past few weeks, rising from the August low of $22.2 to $47, a 112% increase. It has also soared by 425% from its lowest level in 2023, making it one of the best-performing fintech companies in the US.
The buy now, pay later company is in a fine position to take advantage of growth opportunities.
The ‘buy now, pay later' company's shares are on a roll.
Affirm Holdings, American Express, Fidelity, PayPal and The Western Union are included in this Analyst Blog.
These five mobile payments stocks have strong growth potential for the rest of 2024 and 2025. These are: AFRM, AXP, FIS, PYPL, WU.
AFRM leverages proprietary technology and strategic partnerships to drive GMV growth. Its strong cash flow and merchant network boost long-term prospects.
Morgan Stanley has upgraded Affirm Holdings Inc. AFRM, a payment network operator in the U.S. and Canada, as the company has started implementing strategies to attract higher-income users.
Morgan Stanley sees the “buy now, pay later” company Affirm attracting more higher-income users. It upgraded shares to Equal Weight from Underweight.