Brown-Forman Corporation receives a Hold rating, reflecting structural headwinds and muted long-term growth prospects despite strong brands. The recent quarter showed 2% revenue growth and gross margin gains, but operating income fell 53% and EPS declined 62%. Emerging markets and premiumization trends support BF.B's brand strength, with double-digit organic growth in Mexico, Brazil, and Turkey.
Brown Forman NYSE: BF.A said it finished fiscal 2026 ahead of its organic expectations, despite continued pressure from weaker discretionary spending in the U.S. and developed international markets, lower used barrel sales and the ongoing absence of American spirits from many Canadian shelves.
Brown-Forman posted higher revenue in the fiscal fourth quarter, but said pressures to the broader spirits market are expected to keep sales flat in the new fiscal year.
Advisers for Brown-Forman informed Sazerac on Monday that the company was rejecting the $32-a-share cash offer.
The deal between Brown-Forman and Pernod Ricard is off the table, but that is not the end of it. Another bidder has recently stepped in, and the chances of some form of a deal remain. The issue around a target price as Brown-Forman trades at record-low levels is likely to be the cause of Pernod Ricard walking away.
Privately held bourbon maker Sazerac has emerged as an interloper in Pernod-Ricard's attempt to merge with Jack Daniel's owner Brown-Forman, according to a source familiar with the matter, even though analysts still think Pernod's portfolio and global reach make the French spirits maker a better fit.
Shares of Brown-Forman had their best day in years on Thursday, after the U.S.-based spirits seller Sazerac reportedly expressed interest in doing a deal of some kind with the maker of Jack Daniel's.
Interest comes as Pernod Ricard has been discussing a mostly stock deal with Brown-Forman.
Brown-Forman and Pernod Ricard are in acquisition talks, potentially creating a global spirits powerhouse to rival Diageo. Both BF.B and PRNDY have seen significant share price declines and now trade at comparable valuation multiples. Synergies from a potential deal would be substantial, and the two businesses complement each other both geographically and from a brand perspective.
Shares in the French distiller initially fell on reports of talks with ts Kentucky-based peer, but investors changed their minds after the companies confirmed the talks.
The two companies are discussing a deal that is mostly stock and could be weeks away.
Shares of Brown-Forman surged, after Bloomberg reported that Pernod Ricard was looking into a potential acquisition of the Jack Daniel's whiskey parent.