With hindsight, Burberry Group PLC (LSE:BRBY) was the easiest trade of the week. Only last week, Cartier owner Richemont flagged luxury was turning up, especially in the US but such is the market's downer on Burberry that the read-through was either not made or dismissed.
Burberry (BRBY) shares in London trading surged after the luxury group posted better-than-expected sales over the third quarter, raising investor hopes that the sector is on the path to recovery.
The economic slowdown in China has impacted high fashion companies, but recent positive trends in international demand are driving stock prices up. Richemont and Burberry's quarterly reports have sparked optimism, with Burberry showing signs of recovery despite still struggling with sales declines. Burberry's strategic focus on iconic garments and improving international demand are key growth drivers, though profitability remains a concern.
CNBC's Robert Frank reports on the latest news.
Burberry shares open higher, boosting the overall luxury sector after better-than-expected results, thanks to firm sales in the Americas and early signs that the company's new strategy is starting to bear fruits.
Burberry Group PLC surged on Friday after third-quarter figures appeared to put to rest jitters around the struggling luxury brand. Though sales declined by 7% to £659 million, Deutsche Bank analysts noted the third quarter had been “much better than expected”.
Burberry Group PLC has unveiled lower sales for the third quarter as the luxury fashion brand continues to grapple with turnaround efforts. Revenue declined by 7% to £659 million over the three months to December, Burberry reported on Friday.
Burberry's quarterly sales dip less than expected following strategic overhaul
British luxury brand Burberry reported a smaller than expected 4% drop in quarterly comparable store sales on Friday, helped by stronger festive demand in the United States.
Investors have high hopes for Burberry to start showing signs of progress in its turnaround when the British luxury brand reports sales for the crucial festive season this Friday.
Expectations about Burberry Group PLC (LSE:BRBY) third-quarter update next week have been turned on their head by the numbers from luxury jewellery and watch group Richemont on Thursday. Shares in the Cartier owner jumped more than 15% as it said final quarter sales had improved by more than 10% despite ongoing weakness in China and due to a surge in US sales.
Richemont, the owner of luxury jewellery brand Cartier, fired up the jewellery sector after reporting sales miles ahead of expectations for the quarter to end December 2024. Having been worried that sales would continue the weak trends seen earlier in 2024, the Cartier owner turned that on its head by reporting sales up 10% to €6.2 billion in the three months.