Cracker Barrel Old Country Store, Inc. (CBRL)
Cracker Barrel shares jump 7% after backtrack on logo change – but fans still call for CEO to step down
Dozens of social media posts called for Julie Felss Masino – who took over the chain in July 2023 and spearheaded the rebranding – to resign.
Cracker Barrel's logo backlash: the cost of major branding mistakes
Cracker Barrel issues statement acknowledging customer concerns over its new logo while defending core values of hard work, family and homestyle food.
Cracker Barrel stock surges after President Trump's rebranding advice
Cracker Barrel's (NASDAQ: CBRL) share price rose on Tuesday as investors reacted to a rebranding intervention by President Donald Trump. The move follows backlash against the company's recent rebranding effort.
Did President Trump Just Offer Cracker Barrel a Chance at Redemption?
Cracker Barrel's (CBRL) rebrand, featuring a new logo and modernized interiors, sparked widespread backlash for abandoning its nostalgic Southern charm.
Cracker Barrel stock is little changed today as investors appear to shrug off its logo redesign apology
Shares in Cracker Barrel Old Country Store (Nasdaq: CBRL) aren't reacting as much as the company had probably hoped on Tuesday after the beloved country-style restaurant chain apologized over a logo redesign it rolled out last week.
Trump says 'Cracker Barrel should go back to the old logo'
President Donald Trump weighed in on the controversial rebranding of Cracker Barrel Old Country Store. "Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll) and manage the company better than ever before," Trump wrote on Truth Social.
Trump declares Cracker Barrel should bring back old logo
President Donald Trump said Cracker Barrel "should go back to the old logo" and that the restaurant chain should admit they made a mistake in changing it.
Cracker Barrel responds to backlash over new logo and rebranding: 'We could've done a better job'
Cracker Barrel Old Country Store on Monday issued a statement responding to the backlash it faced last week over its rebranding and new logo. Users on social media were quick to criticize the new logo, describing it as "generic," "soulless" and "bland.
Buy, Sell, or Hold Cracker Barrel Stock?
The Cracker Barrel Old Country Store Inc. (NASDAQ: CBRL) has decreased by more than 10% over the last five days, with a closing price near $55 (as of this writing). The decline followed management's choice to swap its long-established “man on a barrel” logo for a minimalist yellow barrel – a decision that triggered backlash on social media as well as among conservative commentators.
Why Cracker Barrel's Stock Drop Wasn't a ‘Buy the Dip' Moment
The stock fell as much as 15% Thursday before recouping much of those losses.
Wall Street Breakfast Podcast: Markets Wait On Powell's Next Words
Markets are on edge ahead of Powell's Jackson Hole speech, with uncertainty over potential September rate cuts and 'higher for longer' rates likely. Tech giants Meta and Google ink a $10 billion, six-year cloud deal to accelerate Meta's AI ambitions while new data centers are built.
Cracker Barrel rebrand stirs backlash; shares drop 7%
Cracker Barrel Old Country Store's (NASDAQ:CBRL) effort to modernise its image prompted a sharp market reaction and political backlash this week. The restaurant chain unveiled a new logo, dropping its long-used image of a man leaning on a barrel for a pared-back yellow silhouette.
