Cracker Barrel Old Country Store, Inc. (CBRL)
Cracker Barrel Shares Tumble as Chain Expects Guests to Reduce Visits
The CEO says the restaurant chain is listening to guests and is optimistic after the logo controversy.
Cracker Barrel tried to win back customers by abandoning its logo and remodels. But it still sees fewer diners up ahead.
Shares of Cracker Barrel Old Country Store Inc. fell after hours on Wednesday after the Americana-themed restaurant chain forecast falling traffic for the fiscal year ahead and sales that were below Wall Street's expectations, as it deals with blowback over efforts to change its logo and remodel its stores.
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Cracker Barrel to report earnings for the first time since $700M rebrand failure
When the restaurant chain reports earnings on Wednesday, investors will get a fresh look at how the company is faring following a failed summer rebrand.
Trump posts AI video dancing with Cracker Barrel's 'old timer' after company reverses logo change
Trump posted an AI-generated video mocking Cracker Barrel's controversial logo rebranding effort that removed the 'old timer' before the company reversed course.
Trump Can Read the Room at Cracker Barrel
The rebranding episode highlights Trump's ability to use a cultural touchpoint to his advantage.
The Score: Cracker Barrel, Nvidia, Kohl's and More Stocks That Defined the Week
Here are some of the major companies whose stocks moved on the week's news.
After Cracker Barrel Uproar, Activist Investor Seizes the Moment
Steak ‘n Shake, which is owned by activist investor Sardar Biglari, has gone after Cracker Barrel on social media in the group's latest run in with the family-dining chain.
Cracker Barrel stock rebounds after it ditches its new logo. It's not the first brand to walk back a redesign
Cracker Barrel released a new logo earlier this month and, to put things lightly, it didn't go over well. The restaurant chain lost nearly $100 million in market value as it faced outrage from across the internet.
Cracker Barrel shares jump 7% after backtrack on logo change – but fans still call for CEO to step down
Dozens of social media posts called for Julie Felss Masino – who took over the chain in July 2023 and spearheaded the rebranding – to resign.
Cracker Barrel's logo backlash: the cost of major branding mistakes
Cracker Barrel issues statement acknowledging customer concerns over its new logo while defending core values of hard work, family and homestyle food.
Cracker Barrel stock surges after President Trump's rebranding advice
Cracker Barrel's (NASDAQ: CBRL) share price rose on Tuesday as investors reacted to a rebranding intervention by President Donald Trump. The move follows backlash against the company's recent rebranding effort.
