DraftKings (NASDAQ:DKNG | DKNG Price Prediction) stock is sliding in Wednesday morning trading after Tuesday commentary from the company drew focus to plans to lift spending behind its prediction-markets business.
Ex-employees claimed some of the company's models sought to identify bettors whose gambling losses were likely to increase after receiving incentives.
DraftKings (DKNG) stock is slipping further on Friday amidst mounting pressure from specialized event-contract platforms, most notably Kalshi. Kalshi is seeing a massive surge in sports wagering volume with the kickoff of the NFL season – eating into the near-term appeal of DKNG shares.
In the latest trading session, DraftKings (DKNG) closed at $24.33, marking a -1.26% move from the previous day.
DraftKings (DKNG) has been one of the stocks most watched by Zacks.com users lately. So, it is worth exploring what lies ahead for the stock.
The fall football season "is like our holiday season," says Jason Robins, CEO of DraftKings (DKNG). He explains how his company has prepared for what he sees being a pivotal time for DraftKings.
DraftKings is upgraded from neutral to bullish as fears over the 'phantom tax' proved overblown and customer demand remains robust. DKNG's Q2 saw 73% YoY customer growth at 8% lower CAC, strong handle gains, and a rapidly scaling Predictions segment, despite headline revenue and margin misses. Expense discipline is now the critical swing factor; DKNG trades at 14.34x 2028E earnings with 90.49% EPS growth projected, but continued high sales/marketing spend could delay profitability.
DraftKings is down 30% this year even as its CEO insists the core business is firing on all cylinders, and a specific date in 2028 could mark the moment that gap finally closes in a big way.
The recommendations of Wall Street analysts are often relied on by investors when deciding whether to buy, sell, or hold a stock. Media reports about these brokerage-firm-employed (or sell-side) analysts changing their ratings often affect a stock's price.
DraftKings has shed nearly half its value over the past year while quietly building a Predictions product that went from $2.3 billion to $11 billion in annualized volume in just three months.
DKNG's sportsbook gains, stronger customer economics and Predictions growth give it an edge over FLUT amid weaker guidance and earnings pressure.
DraftKings customers have long had to think in different currencies depending on where they were playing. Points on the sportsbook.