Affordability is a top concern among EV shoppers, auto executives have said, and the global competition for delivering cheaper electric models is heating up.
Ford, which once had a lead on other established automakers, said on Monday that it will use new materials and methods to lower the costs of electric vehicles.
A $2 billion investment in a Louisville plant supports efficient manufacturing as employment is projected to fall by 600.
F delays its next-gen EV truck and van to 2028, betting that smaller, cheaper models will drive long-term profitability.
As a result of the changing EV landscape under President Donald Trump, U.S. automakers are evaluating their product lineups and calculating the dollar impacts. Tesla CEO Elon Musk said during the automaker's latest earnings call that the company is in a "weird transition period" as it deals with losing EV incentives in the U.S.
Ford (NYSE: F) has recalled more vehicles in the first half of the year than it has produced, with warranty costs in the billions, raising significant concerns over quality control and earnings impact.
Jaguar Land Rover (JLR) has named PB Balaji as its next chief executive, effective from November 2025, following the retirement of Adrian Mardell after more than three decades at the company. Mardell, who has served as CEO since 2023, will step down after 35 years at JLR.
Ford beat Q2'25 earnings and revenue estimates, driven by strong ICE vehicle demand and strong growth in the Ford Pro commercial segment. Ford managed to significantly enhance the EBIT profitability of its Ford Pro segment, with margins gaining 3.7 PP Q/Q. The automaker's new FY 2025 guidance, despite lower EBIT, helps remove negative sentiment by clarifying tariff impacts and supporting its value proposition.
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During Ford's (NYSE: F) year of endless recalls, it has just had another one.
Ford's upcoming BEV architecture reveal could be a game-changer, but current electrification efforts have yet to yield a mass-market breakthrough. Profitability is under pressure from tariffs, warranty costs, and BEV investment losses, despite strong performance from the Ford Pro commercial division. Regulatory rollbacks may boost profits from gasoline vehicles, but unresolved quality issues and BEV challenges weigh on future prospects.
Ford said it is aware of one alleged low speed crash related to the defect.