Harley-Davidson Inc. logo

Harley-Davidson Inc. (HOG)

Market Closed
17 Jul, 20:00
NYSE NYSE
$
26. 58
-0.23
-0.8579%
$
2.62B Market Cap
7.19 P/E Ratio
2.74% Div Yield
2.15M Volume
4.67 Eps
$ 26.81
Previous Close
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Day Range
26.3 27.22
Year Range
17.09 31.25
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Summary

HOG closed today lower at $26.58, a decrease of -0.8579% from yesterday's close, completing a monthly increase of 11.5869% or $2.76. Over the past 12 months, HOG stock gained 29.2173%.
HOG pays dividends to its shareholders, with the most recent payment made on Jun 25, 2026. The next estimated payment will be in In 2 months on Sep 25, 2026 for a total of $0.1875.
The last earnings report, released on May 07, 2026, missed the consensus estimates by -0.34%. On average, the company has fell short of earnings expectations by -0.2667%, based on the last three reports.
Harley-Davidson Inc. has completed 5 stock splits, with the recent split occurring on Apr 10, 2000.
The company's stock is traded on 11 different exchanges and in various currencies, with the primary listing on NYSE (USD).

HOG Chart

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Earnings Preview: Harley-Davidson (HOG) Q2 Earnings Expected to Decline

Earnings Preview: Harley-Davidson (HOG) Q2 Earnings Expected to Decline

Harley-Davidson (HOG) doesn't possess the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations.

Zacks | 2 days ago
Harley dealers blast Indian Motorcycle over attack ad targeting CEO Artie Starrs being ‘from a pizza company'

Harley dealers blast Indian Motorcycle over attack ad targeting CEO Artie Starrs being ‘from a pizza company'

Indian posted an ad mocking CEO Artie Starrs -- a move that has fueled speculation about a broader anti-Harley social media campaign.

Nypost | 1 month ago
Harley-Davidson to bring Revolution Max production back to US

Harley-Davidson to bring Revolution Max production back to US

Harley-Davidson said on Tuesday it is bringing ​production of the ‌Revolution Max engine platform for North America back to ​the U.S.

Reuters | 1 month ago

Harley-Davidson Inc. Investors

Name Quantity Cost Value Profit ($) Gain (%)
TMB
Timothy M. Bidwell Hazlett, BURT & WATSON Inc.
414 $12,403.98 $10,677.06 -$1,726.92 -13.92%
CE
Curtis Ellergodt Rothschild Investment LLC
607 $16,935.32 $15,654.53 -$1,280.79 -7.56%
JD
Jim Dushek HARBOUR INVESTMENTS Inc.
5,255 $156,369.09 $135,473.9 -$20,895.19 -13.36%
Donald Smith & Co
Donald Smith & Co Donald Smith & Co Inc.
10.02M $244.85M $258.34M $13.48M 5.51%
Bridgewater Associates LP
Bridgewater Associates LP Bridgewater Associates LP
86,800 $1.78M $2.24M $460,040.08 25.87%

Harley-Davidson Inc. Analysts

Name Quantity Cost Value Profit ($) Gain (%)
GB
Griffin Bryan DA Davidson
3,829.99 $96,975.31 $101,130.85 $4,155.54 4.29%

Harley-Davidson Inc. (HOG) FAQ

What is the stock price today?

The current price is $26.58.

On which exchange is it traded?

Harley-Davidson Inc. is listed on NYSE.

What is its stock symbol?

The ticker symbol is HOG.

Does it pay dividends? What is the current yield?

Yes, It pays dividends and the current yield is 2.74%.

What is its market cap?

As of today, the market cap is 2.62B.

Has Harley-Davidson Inc. ever had a stock split?

Harley-Davidson Inc. had 5 splits and the recent split was on Apr 10, 2000.

Harley-Davidson Inc. Profile

Automobiles Industry
Consumer Discretionary Sector
Mr. Arthur Francis Starrs III CEO
NYSE Exchange
412822108 CUSIP
BR Country
5,500 Employees
25 Jun 2026 Last Dividend
10 Apr 2000 Last Split
5 Nov 1987 IPO Date

Overview

Harley-Davidson, Inc., a storied manufacturer known for its dedication to motorcycle excellence, operates on a global scale, offering customers a diverse range of motorcycles and related products and services. Founded in 1903 and headquartered in Milwaukee, Wisconsin, the company has solidified its position in the market through its innovative approach and dedication to quality. It operates through three distinctive segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services, each catering to different aspects of motorcycle ownership and enthusiasts’ lifestyle.

Products and Services

  • Harley-Davidson Motor Company:

    This segment is the backbone of the brand, focusing on the design, manufacture, and sale of a wide variety of motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport models. Alongside motorcycles, it offers an extensive selection of parts, accessories, and apparel. Its approach to sales is multifaceted, relying on a network of independent dealers and e-commerce channels, and it also licenses its trademarks and provides related services, ensuring a comprehensive brand experience.

  • LiveWire:

    As the company’s forward-looking vision towards electrification and innovation, the LiveWire segment specializes in electric motorcycles and balance bikes for kids, alongside corresponding parts and accessories. This segment not only represents Harley-Davidson’s entry into electric mobility but also its dedication to pioneering in a new market segment, offering apparel and related parts and services as well.

  • Harley-Davidson Financial Services:

    This segment complements the motorcycle buying experience by providing a suite of financial services tailored to the needs of Harley-Davidson customers. It offers wholesale financing services such as floorplan and open account financing for motorcycles and parts and accessories, alongside retail financing services including installment lending for new and used motorcycle purchases. Additionally, it supports customers with point-of-sale insurance and voluntary protection products, and licenses third-party financial institutions to issue credit cards bearing the Harley-Davidson brand, encompassing a full spectrum of financial services to facilitate ownership and loyalty.

Contact Information

Address: 3700 West Juneau Avenue, Milwaukee, WI, United States, 53208
Phone: 414 342 4680