Herc Holdings Inc. is rated Strong Buy with a one-year target price of $251.50, reflecting transformative growth drivers. HRI's acquisition of H&E and expansion into specialty rentals for data center construction are expected to boost margins and EBITDA. Specialty Solutions, including data center rentals, offer higher margins but currently represent just 14% of HRI's revenue base.
HRI faces mounting pressure from rising costs, lower fleet utilization and economic uncertainty, raising concerns about its 2026 outlook.
Herc Holdings (HRI) reported earnings 30 days ago. What's next for the stock?
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| Machinery Industry | Industrials Sector | Mr. Lawrence H. Silber CEO | NYSE Exchange | 42704L104 CUSIP |
| US Country | 9,700 Employees | 12 Jun 2026 Last Dividend | 1 Jul 2016 Last Split | 1 Jul 2016 IPO Date |
Herc Holdings Inc., established in 1965 and based in Bonita Springs, Florida, operates through its subsidiaries as a key player in the equipment rental industry across the United States and internationally. The company caters to a wide range of industries, including construction, industrial manufacturing, infrastructure, government sectors, and commercial facilities by providing rental solutions for a variety of needs. Herc Holdings Inc. continues to expand its footprint in the rental market by offering industry-specific solution-based services and a comprehensive range of products to meet the diverse needs of its clients.
Herc Holdings Inc. offers a broad spectrum of equipment for rent, including aerial, earthmoving, material handling, trucks and trailers, air compressors, compaction, and lighting equipment. These rentals cater to various industry requirements, from non-residential and residential construction projects to specialty trade tasks.
The company’s ProSolutions services are tailored to offer industry-specific solutions such as power generation, climate control, remediation and restoration, pump, trench shoring, and studio and production equipment. This demonstrates Herc Holdings' capability to not just supply equipment but also to provide comprehensive solutions for complex industry challenges.
Alongside rental equipment, Herc Holdings provides ProContractor professional grade tools, which are essential for a wide range of construction and trade tasks, reflecting the company’s understanding of the needs of contractors and tradespeople.
The company extends services beyond equipment rental to include repair, maintenance, equipment management, and safety training. Additionally, Herc Holdings offers equipment re-rental and on-site support services, along with ancillary services such as equipment transport, rental protection, cleaning, refueling, and labor, ensuring comprehensiveness in service delivery.
Herc Holdings Inc. sells used equipment and contractor supplies, including construction consumables, tools, small equipment, and safety supplies. This allows the company to cater to a wider market, including those looking to purchase rather than rent equipment.
The company serves an extensive range of sectors including construction, industrial manufacturing industries (refineries and petrochemical, automotive, aerospace, power, metals and mining, agriculture, pulp, paper and wood, food and beverage), infrastructure and government, and commercial facilities among others. Herc Holdings' broad service and product offerings enable it to meet the diversified needs of its customer base, making it a versatile player in the equipment rental market.
Herc Holdings leverages its sales team, industry catalogs, and participation and sponsorship of industry events, trade shows, and the internet for sales and marketing. This multi-channel approach allows the company to effectively reach its target market and maintain visibility in the equipment rental industry.