McDonald's is reportedly planning to lower the cost of its value meals even further. Beginning next month, the fast food giant will debut a series of new discounts that include meals that cost $3 and less, The Wall Street Journal (WSJ) reported Wednesday (March 11), citing sources familiar with the matter.
The burger chain will introduce a lower-priced menu and new $4 breakfast meal deals, as it seeks to reclaim its value image.
MCD's loyalty platform nears 210M active users as digital engagement drives higher visit frequency, and supports broader technology and marketing integration.
MCD's loyalty program nears 210M active users across more than 70 markets, boosting engagement and sales as it targets 250M members by 2027.
McDonald's ( NYSE:MCD ) looks like it should be deeply exposed to oil.
Make fun of that McDonald's burger-tasting video all you want. The fast-food chain is laughing all the way to the bank.
There's a new way to describe the "anything but AI" trade that's been getting traction on Wall Street lately.
MCD pushes toward 50,000 restaurants by 2027, planning 2,600 openings in 2026 as global expansion and value-driven strategies aim to fuel sales growth.
MCD posts 5.7% global comp growth in Q4 as value deals and digital strength lift traffic ahead of 2,600 openings planned for 2026.
McDonald's (MCD) has received quite a bit of attention from Zacks.com users lately. Therefore, it is wise to be aware of the facts that can impact the stock's prospects.
The restaurant sector has often been at the forefront of the debate on the K-shaped economy. While consumer sentiment continues to diverge from actual consumer behavior (especially in the retail sector), the food service industry is a setting in which divergent trends become apparent quickly.
McDonald's saw its same-store sales climb in Q4 and it's off to a good start in 2026. The company has long thrived in periods where value and promotions have reigned.