McDonald's has lost its exclusive right to use the ‘Big Mac' trademark when selling chicken sandwiches in the European Union, Europe's top court has said.
U.S. fast-food chain McDonald's does not have the right to use the term "Big Mac" for poultry products after it had not used it for them for five consecutive years, Europe's second top court said on Wednesday, in a partial win for Irish rival Supermac's in a long-running trademark dispute.
McDonald's (NYSE: MCD ) has a promising future ahead as it gears up to lower prices in 2024. McDonald's stock recently demonstrated robust financial performance, driven by a multiple of factors.
McDonald's (MCD) concluded the recent trading session at $259.75, signifying a +0.33% move from its prior day's close.
Not long ago, a crisp $5 bill would get you an entire meal at McDonald's, any day of the week.
McDonald's (MCD) reported earnings 30 days ago. What's next for the stock?
A McDonald's is pushing back on reports that its menu price hikes are greater than the inflationary rates. The average cost of a Big Mac is $5.29, according to a company executive.
All those stories about how expensive Big Mac burgers are now have made McDonald's Corp. very mad, and the fast food giant isn't going to take it anymore.
McDonald's top U.S. executive denounced viral reports of runaway Big Mac prices as painting an inaccurate picture of the company, which has seen its profits surge by roughly a third since 2019 and is now preparing to roll out $5 combo meals.
A top McDonald's executive is weighing in on claims that the company has jacked up its prices by more than 100%. Joe Erlinger, president of McDonald's USA, said in an open letter the average price of a Big Mac meal today is up 27% from 2019.
Fast food has long been viewed as a cheap and convenient option for busy Americans, with prices that make consumers willing to overlook incidents such as E. Coli outbreaks at chains including Jack in the Box, Chipotle, and McDonald's, and past concerns over “mystery meat” at Taco Bell.
When it comes to McDonald's (NYSE: MCD ), both Wall Street and Main Street aren't exactly loving it right now. McDonald's stock has been pulling back in recent months.