McDonald's second-quarter sales growth slowed as it faced trouble rolling out a new value menu. CEO Chris Kempczinski said that the chain has an execution issue, not a strategic one.
Burger King's US sales are soaring as customers embrace its revamped Whopper burger – while long-reigning McDonald's suffers flailing growth in its largest market.
McDonald's is fixing U.S. value, digital offers, restaurant workload and marketing after Q2 execution gaps, while global markets support recovery.
McDonald's said that its latest value menu hasn't worked out. The chain has also cut back on digital discounts, its CEO said.
McDonald's (NYSE: MCD | MCD Price Prediction) said its quarterly results were less than acceptable for several reasons.
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McDonald's NYSE: MCD reported second-quarter global comparable sales growth of 1.3% and systemwide sales growth of 4% in constant currency, as positive results across all operating segments were tempered by weaker-than-expected execution in the U.S. business.
CEO Chris Kempczinski says weak promotion of value deals and a pullback in digital deals led to a drop in visits from McDonald's loyal customers.
A new $3 value menu didn't deliver as much as hoped for—but McDonald's still posted a profitable quarter.
The fast-food chain said too many promotions at once led to confusion for staff and customers alike.
McDonald's says an attempt to lure budget-conscious consumers backfired in its latest quarter. The fast food giant reported earnings Tuesday (Aug. 4) showing that while its global sales were up 4%, comparable sales in the U.S. climbed just 0.8%—compared to 2.5% during the same period last year—falling short of internal expectations.
McDonald's Corporation (MCD) Q2 2026 Earnings Call Transcript