McDonald's comps accelerated to 5.7% in Q4 (U.S. +6.8%), confirming regained momentum — but price and promotions remain key drivers. Margins held near 45–46%, despite heavier marketing and value programs in H2. The model remains resilient. Valuation reflects 3–5% growth, implying limited upside unless MCD becomes a defensive capital magnet in a risk-off market.
While the top- and bottom-line numbers for McDonald's (MCD) give a sense of how the business performed in the quarter ended December 2025, it could be worth looking at how some of its key metrics compare to Wall Street estimates and year-ago values.
McDonald's Corporation (MCD) Q4 2025 Earnings Call Transcript
McDonald's (MCD) came out with quarterly earnings of $3.12 per share, beating the Zacks Consensus Estimate of $3.05 per share. This compares to earnings of $2.83 per share a year ago.
McDonald's reported the fastest growth in comparable sales, both in the U.S. and globally, in more than two years.
McDonald's topped Wall Street estimates for fourth-quarter global comparable sales and profit on Wednesday, as meal deals and strong marketing promotions pulled in budget-strapped U.S. diners and demand held firm in Australia and Britain.
Customer traffic and sales improve at the burger giant after push on affordability.
McDonald's shares have risen only about 4% over the last year, hurt by broader concerns about the consumer and the rise of GLP-1 drugs. Buzzy promotions have helped the burger chain win over high-income consumers.
McDonald's (NYSE: MCD) and Yum!
McDonald's has doubled down on value messaging to customers with Extra Value Meals and Snack Wraps, which will likely help to boost sales this quarter. But some franchisees are standing ground in their ability to independently set prices.
McDonald's is set to release its fourth-quarter earnings on Wednesday morning, with traders anticipating the fast food giant's stock could reach new highs following the results.
McDonald's is rated Buy, with FY26 expectations largely priced in and a defensible valuation anchored in robust free cash flow generation. Revenue growth is expected to be ticket-driven, not volume-led, as lower-income consumer traffic remains pressured and promotional intensity rises. Margins are likely to hold due to the franchised model, but structural cost pressures and higher capex for 'Accelerating the Arches' limit expansion.