Netflix said on Thursday it added more than 8 million subscribers in its second quarter as the streaming service benefited from a password-sharing crackdown and such titles as "Bridgerton," "Baby Reindeer" and "The Roast of Tom Brady."
Netflix NFLX -0.68%decrease; red down pointing triangle continued to add new customers in the second quarter and raised the low end of its forecast for full-year revenue growth, a sign of its continued strength as legacy entertainment companies grapple with cable's demise.
Advertising has become an increasingly important business model for media companies to boost — or in some cases, achieve — profitability for streaming. Netflix's stock has been uplifted in recent quarters by its push to gain subscribers on its cheaper, ad-supported tier, in addition to its crackdown on password sharing.
UPDATE—July 18, 2024: This article has been updated to reflect more recent share price information.
Netflix is scheduled to report earnings after Thursday's close. The stock hit a record high of $700.99/share in 2021 and is currently trading near $650.
Beaten-down stocks could make a comeback on Thursday, with Taiwan Semiconductor Manufacturing Company Ltd.'s TSM strong quarterly report lifting sentiment toward tech stocks.
24/7 Insights The slowing subscriber count at Netflix Inc.
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Invest in stocks such as Netflix (NFLX), JPMorgan Chase (JPM) and Dycom Industries (DY) for solid earnings growth.
Netflix likely added the fewest number of subscribers in five quarters during April-June as sharp gains following a crackdown on password sharing ebbed and viewer attention moved to summer sporting events including the Euro soccer tournament.
Analysts are expecting Q2 EPS to jump 42.9% relative to the year-ago period.
Netflix is scheduled to report their Q2 '24 financial results after the bell on Thursday, July 18 '24. The Street consensus is expecting revenue of $9.53 billion for expected 16% y-o-y growth and EPS of $4.72 for expected 43% y-o-y growth. Netflix's story the last few quarters has been subscriber growth has come in much better than expected, even though management has said they are going to stop reporting subscriber and ARPU metrics.