Netflix, Inc. (NFLX)
Netflix's early US price hike seen as potential boost to revenue, Jefferies says
A surprise move by Netflix Inc (NASDAQ:NFLX, XETRA:NFC) to raise its US subscription prices on Thursday has prompted analysts to weigh whether the move was already accounted for in the company's full-year 2026 guidance. The streaming giant increased its ad-tier plan to $8.99 per month from $7.99, the standard plan to $19.99 from $17.99, and the premium plan to $26.99 from $24.99.
Netflix Raises Prices Again. Wall Street Likes What It Sees.
Netflix's latest price increases are testing subscriber loyalty, but analysts say strong engagement and low churn give the company room to keep raising prices.
Netflix's second price hike in just over a year came sooner than expected, but don't expect subscribers to jump ship
Netflix is raising prices for the second time in just over a year, with the increase coming faster than most analysts had predicted.
Netflix Price Hikes Could Unlock $1.7 Billion With Minimal Churn Risk
Netflix (NASDAQ:NFLX | NFLX Price Prediction) is drawing renewed attention from two of Wall Street's largest institutions ahead of its April 16 Q1 earnings report.
Netflix raises US subscription prices across all tiers
Netflix Inc (NASDAQ:NFLX, XETRA:NFC) has increased the cost of its US subscription plans for the first time since January 2025. The change affects all tiers of the streaming service, including the ad-supported, standard, and premium plans, as well as pricing for additional members.
Netflix hiking prices on all subscriptions again — here's how much
The streaming giant raised prices early last year.
Netflix raises subscription prices across all plans in US
Netflix has increased prices on all its plans in the U.S., as the streaming giant pushes into new programming formats such as video podcasts and live sporting events.
Netflix Raises Prices Again—Here Are The New Rates
This is a developing story. Check back for updates.
Netflix Hits Customers With a New Price Hike, Following Other Streamers in 2026
The streaming service last raised prices in January 2025.
Netflix confirms it's raising prices again
Netflix has quietly hiked its prices once again. The streaming giant's most affordable, ad-supported tier now costs $8.99 per month, up from the previous $7.99 monthly subscription fee, Netflix confirmed to TechCrunch in an email.
Netflix Raises Prices Across U.S. Subscription Tiers
Netflix has raised the monthly subscription prices across its three major tiers, the second hike at the streamer since the beginning of the year. The new pricing bumps the fee to $8.99 a month for Netflix's Standard with Ads tier, up $1; its Standard tier now costs $2 more to $19.99 per month; while its Premium plan also went up $2, to $26.99.
Netflix (NFLX) Rises Higher Than Market: Key Facts
In the latest trading session, Netflix (NFLX) closed at $92.28, marking a +1.5% move from the previous day.
