NOBL: High-Quality Dividend-Raisers Out Of Favor Lately, But May Not Be For Long
I reiterate a 'Buy' rating on the ProShares S&P 500 Dividend Aristocrats ETF despite recent underperformance vs. the S&P 500. NOBL offers a high-quality, value-tilted portfolio of U.S. dividend growers, with a 2.1% yield and moderate 35bps expense ratio. Valuation stands at 18.4x P/E, about 2.5 points below the S&P 500, though the PEG ratio above 2 signals no deep-value opportunity.
Best Dividend Aristocrats: April 2026
The ProShares S&P 500 Dividend Aristocrat ETF (NOBL) underperformed SPY in March and is lagging again in April, with wide dispersion among individual Aristocrats. Dividend growth among Aristocrats remains modest in 2026, with a current average increase of 3.49%, up slightly from last month's 3.40%. 33 Dividend Aristocrats are identified as potentially undervalued, each offering an estimated long-term annualized return of at least 10%.
The 3 Most Recession Resistant ETFs to Buy Ahead of Tariff Uncertainty
While the Trump tariff policies have given an unprecedented boost to US business and manufacturing in particular, there are both geopolitical and domestic question marks that can rock the markets in the near future, which retirees may find unpalatable.
Could Investing $10,000 in NOBL Make You a Millionaire?
The ProShares S&P 500 Dividend Aristocrats ETF has delivered average annual returns of 11% for the past 12 years. The fund holds only 69 stocks and is heavy on consumer staples, industrials, and financials.
Is ProShares S&P 500 Dividend Aristocrats ETF (NOBL) a Strong ETF Right Now?
The ProShares S&P 500 Dividend Aristocrats ETF (NOBL) made its debut on 10/09/2013, and is a smart beta exchange traded fund that provides broad exposure to the Style Box - Large Cap Value category of the market.
Dividend ETF Showdown: NOBL Bets on Consistency, HDV Chases the Biggest Paycheck
HDV charges a significantly lower expense ratio and offers a higher dividend yield than NOBL. HDV has posted stronger 1-year and 5-year total returns, with less severe drawdowns and lower beta.
Play Dividend Growth ETFs With a Long-Term View
Oil turmoil, inflation worries and market volatility are reviving interest in dividend growth ETFs that offer steady income and quality exposure.
Retirees Are Sleeping Well With These 3 Low-Volatility ETFs
After decades of hard work and diligent saving, you want to sleep well in your Golden Years.
Best Dividend Aristocrats For February 2026
Dividend Aristocrats underperformed the S&P 500 in 2025, with NOBL returning 6.82% versus SPY's 17.70%. 2026 began strong for Aristocrats, with NOBL gaining 5.67% in January, outpacing SPY's 1.47%. Dividend growth for Aristocrats averaged 5.52% in 2025, but early 2026 increases trend slightly lower, raising questions for the year's outlook.
Is ProShares S&P 500 Dividend Aristocrats ETF (NOBL) a Strong ETF Right Now?
Launched on 10/09/2013, the ProShares S&P 500 Dividend Aristocrats ETF (NOBL) is a smart beta exchange traded fund offering broad exposure to the Style Box - Large Cap Value category of the market.
Dividend ETFs: More Than One Way to Diversify for Income
The ETF universe continued to expand in 2025, with a growing number of high-income products incorporating options strategies to enhance payouts. However, for many investors and advisors, traditional ETFs that own dividend-paying stocks remain a core component of a well-rounded portfolio.
Why NOBL Could Falter
ProShares S&P 500 Dividend Aristocrats ETF (NOBL) is initiated at Hold, favored over some dividend peers but not top-ranked. NOBL offers strong diversification, equal-weighting, and low sector concentration, with a 0.35% fee and $11.1B AUM across 69 holdings. Recent performance lags the S&P 500 and key dividend ETF peers; NOBL returned 6.8% in 2025 versus SPY's 17.7%.
