Starbucks Corporation (SBUX)
Starbucks Comp Sales: Why New Stores Don't Matter If Old Ones Are Dying
Starbucks ( NASDAQ:SBUX ) can open 650 new stores this year, but if 16,000 existing U.S.
Starbucks Brings Back Tiered Rewards Program
Starbucks is preparing to launch an updated version of its loyalty rewards program. Beginning March 10, the coffee chain will offer a three-tiered rewards structure, with “Green,” “Gold” and “Reserve” levels each offering new, exclusive benefits, the company announced at its Thursday (Jan. 29) 2026 Investor Day.
Starbucks CEO lays out long-term growth plan, aims to open thousands of new stores
Starbucks' shares fell about 2% on Thursday after the much-awaited long-term targets were announced.
Starbucks to reintroduce tiers to loyalty program to encourage more visits
Starbucks Rewards will reinstitute tiers as part of the company's bid to encourage customers to visit more frequently. The coffee chain made the announcement at its investor day.
Starbucks to unveil long-term outlook at investor day, as Niccol says turnaround is just beginning
Starbucks is hosting an investor day in New York City, and executives are expected to share more about their vision for the company and release a long-term forecast. The coffee chain has been in turnaround mode under CEO Brian Niccol.
Starbucks' turnaround is showing progress. I can see why after I visited.
Starbucks says sales are up. The "Back to Starbucks" changes look like they're actually working.
Niccol Is Bringing Customers 'Back To Starbucks' -- Will He Bring Profitability Back Too?
Starbucks (SBUX) demonstrates clear progress in its turnaround strategy, with strong comparable sales growth in North America and China. Despite top-line beats and improved customer engagement, SBUX continues to face significant margin pressure, primarily from increased labor investments. The stock is fairly valued at a $93 price target (40.8x forward P/E), warranting a HOLD rating until margin recovery clarity emerges.
Starbucks removes cap on CEO's use of company's private jet, citing security concerns
Starbucks eliminates $250,000 cap on CEO Brian Niccol's personal jet use, allowing unlimited private aircraft travel following security recommendations.
Starbucks Says Digital Platforms Are Key Piece of Turnaround Strategy
Digital platforms will play an important role in the next stage of Starbucks' turnaround strategy, Chairman and CEO Brian Niccol said Wednesday (Jan. 28) during the company's quarterly earnings call. The company's “Back to Starbucks” strategy is working and running ahead of schedule, Niccol said in a Wednesday earnings release.
Starbucks Corporation (SBUX) Q1 2026 Earnings Call Transcript
Starbucks Corporation (SBUX) Q1 2026 Earnings Call Transcript
Starbucks Stock Is Getting Another Lift Wednesday—The Next Catalyst Could Come Tomorrow
People are going, if you'll forgive the joke, back to Starbucks.
Starbucks CEO says ‘shine is back on our brand' as sales jump surprises Wall Street
Starbucks reported its best US sales performance in two years.
