Under Armour NYSE: UA executives said the athletic apparel company is entering fiscal 2027 with a sharper focus on premium products, disciplined inventory management and marketing efficiency after a fiscal 2026 marked by revenue declines, tariff pressure and a continued business reset.
Under Armour, Inc. showed minimal turnaround progress in Q4. Concerningly, UA expects revenues to continue trending downward in FY2027. Underlying gross margin progress is offset by other weaknesses. I estimate UA stock to have -27% downside to $3.56.
Under Armour reported a fiscal fourth-quarter loss as revenue declines in North America offset international sales gains.
| Textiles, Apparel & Luxury Goods Industry | Consumer Discretionary Sector | Kevin A. Plank CEO | XDUS Exchange | US9043112062 ISIN |
| US Country | 6,800 Employees | - Last Dividend | 13 Jun 2016 Last Split | - IPO Date |
Under Armour, Inc., founded in 1996 and headquartered in Baltimore, Maryland, operates on a global scale, developing, marketing, and distributing performance apparel, footwear, and accessories for men, women, and youth. The brand is known for offering products in various fit types - compression, fitted, and loose - catering to diverse needs of the athletic and active lifestyle communities. Under Armour sells its products through both wholesale channels — including sporting goods chains, independent retailers, and department stores — and direct to consumers through its brand and factory house stores and e-commerce platforms. It maintains a presence in regions such as the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America, showcasing its international reach and appeal.
Offered in compression, fitted, and loose fit types, Under Armour’s apparel range includes innovative designs that cater to athletic performance and comfort. Highlight brands include HEATGEAR for hot conditions and COLDGEAR for cold conditions, designed to regulate body temperature and enhance performance regardless of weather conditions.
The footwear line includes options for running, training, basketball, cleated sports, recovery, and outdoor adventures. Featuring the HOVR brand, known for its comfort and energy return, these shoes are designed to support various athletic activities and lifestyle needs.
This category encompasses gloves, bags, headwear, and sports masks, among others, offering a comprehensive range of products to complement the athletic wardrobe and requirements. This includes practical items for sport and everyday use, highlighting functionality and style.
Under Armour extends its brand into the digital realm with platforms like MapMyRun and MapMyRide, offering subscription and advertising services. These platforms cater to a community of athletes and enthusiasts by providing valuable data, tracking capabilities, and interactive features to enhance their training and performance.