Under Armour NYSE: UA executives said the athletic apparel company is entering fiscal 2027 with a sharper focus on premium products, disciplined inventory management and marketing efficiency after a fiscal 2026 marked by revenue declines, tariff pressure and a continued business reset.
Under Armour, Inc. showed minimal turnaround progress in Q4. Concerningly, UA expects revenues to continue trending downward in FY2027. Underlying gross margin progress is offset by other weaknesses. I estimate UA stock to have -27% downside to $3.56.
Under Armour reported a fiscal fourth-quarter loss as revenue declines in North America offset international sales gains.
Under Armour (UA) stock has decreased by 9.0% over the past 5 trading days. The recent decline highlights renewed worries regarding weak demand, the impacts of tariffs, and falling North American sales.
Under Armour Inc (NYSE:UA) beat third-quarter profit expectations and raised its full-year outlook on Thursday, benefiting from aggressive cost controls even as sales continued to slide and tariff pressures weighed on margins. The sportswear maker posted adjusted earnings of $0.09 per share for the quarter, compared with analysts' expectations for a loss of $0.02, as restructuring efforts under founder and CEO Kevin Plank helped offset declining demand in its core North American market.
Shares of Under Armour got a lift in early Friday trading, after the athletic gear maker turned a surprise quarterly profit and raised its full-year earnings guidance to more than double what it was just three months ago.
Athleisure-wear maker Under Armour is looking into a possible cyberattack that may have compromised data for millions of users — although no evidence has emerged yet of stolen financial data or passwords
The breach is believed to have happened late last year, and affected 72 million email addresses, according to information cited by the cybersecurity website Have I Been Pwned.
Clothing and fitness data company Under Armour said it is investigating claims of a data breach after a cybercriminal posted millions of customer records to a hacker forum.
Under Armour (UAA) trades at a depressed valuation, with a $2.2B market cap against $5B in sales, reflecting skepticism about its turnaround. Recent financials show continued revenue and margin declines, with FY2026 sales expected to be down 4–5% and gross margin pressured by tariffs. Management's restructuring, led by founder Kevin Plank, includes SKU reductions and renewed marketing focus, but tangible results remain elusive.
Under Armour Inc (NYSE:UA) shares rose as much as 7% before trading flat at about $5.40 after Fairfax Financial Holdings expanded its position in the sports apparel company. Regulatory filings show that as of December 30, Canada-based Fairfax, already a 10% owner, had acquired nearly 42 million Under Armour shares, representing an estimated 22% stake.
Under Armour (UA) surged +8.6% after it was disclosed that value investor Fairfax Financial aggressively increased its stake to 16.1%. The action was quick, starting strong at the market open and continuing to rise, coinciding with what seems to be a notable spike in trading volume and an increase in call options buying.