"Will WPP ever grow again?" UBS pondered this as it reiterated a 'sell' recommendation on the advertising and marketing giant after mulling a weak set of results last week and a 25% decline in the shares so far this year.
WPP plc's margin improvements are overshadowed by enduring macroeconomic issues in China, leading to weaker-than-expected Q4 results and flat to negative revenue guidance for 2025. The competitive landscape is intensifying with the IPG-Omnicom merger, and WPP's own consolidations are limited in providing further cost savings. Despite some net new business growth and revenue increases from top clients, WPP's heavy exposure to China remains a significant concern.
WPP PLC has seen its share price target slashed by Deutsche Bank analysts after disappointing with guidance in results on Thursday. Though a ‘buy' rating was reiterated, Deutsche took the advertising firm's price target from 1,035p to 875p.
WPP plc (NYSE:WPP ) Q4 2024 Results Conference Call February 27, 2025 4:30 AM ET Company Participants Mark Read - CEO Joanne Wilson - CFO Brian Lesser - CEO, GroupM Conference Call Participants Adam Berlin - UBS Adrien de Saint Hilaire - Bank of America Steve Liechti - Deutsche Numis Joseph Thomas - HSBC Mark Read So, good morning, everyone, and thank you for joining us in Sea Containers today who you found it busy coming in for our preliminary results for 2024 and strategic outlook for 2025. Now the past year has been extremely busy, and it's thrown up both challenges and opportunities.
U.S.-listed shares of WPP Plc (WPP) sank 15% Thursday when the giant advertising firm's revenue declined and it gave soft guidance as North America and China sales slid.
There have been a string of consumer-focused companies that have issued guidance that investors found disappointing.
WPP PLC (LSE:WPP) shares plunged 18% to 634p as the advertising and marketing giant reported a lower top line for last year as client budgets remain constricted, leading it to predict that growth will not return in 2025. Reported revenue for the 2024 came in at £14.7 billion, down 0.7%, but up 2.3% on a like-for-like basis.
Ad group WPP reported a worse-than-expected decline in organic revenue after a disappointing final quarter when it was hit by weaker client discretionary spending and said it had to be cautious about 2025, sending its shares sharply lower.
WPP PLC (LSE:WPP) attempts to sell its stake in research group Kantar have seemingly been boosted by the US $1 billion sale of that business's market research arm. Kantar Media, which specialises in TV ratings, is being sold to alternative investment group HIG Capital.
JPMorgan analyst Daniel Kerven lowered the firm's price target on WPP to 960 GBp from 1,040 GBp and keeps a Neutral rating on the shares.
WPP PLC (LSE:WPP)'s recent rebound has failed to shift sentiment at UBS, which doubled down on a ‘sell' rating for the advertising firm on poor prospects ahead. Though UBS upped WPP's share price target from 680p to 720p, the bank suggested a resurgence in its share price since the summer was unlikely to last.
WPP PLC (LSE:WPP) shares rose after it was confirmed that French market research giant Ipsos is in talks about potentially buying Kantar Media. WPP owns a 40% stake in Kantar.